SAN FRANCISCO (AdAge.com) — Founders of virtual currency company Rixty were working on a virtual world and ran into a problem — users eager to get into the world but too young to get a credit card required for the game.
Na semana passada, a Gucci estreou seu comercial de perfume dirigido por Frank Miller. Tem aquele estilo todo e… OK. É isso.
A Chanel fez bem menos barulho com seu filme, também de perfume, dirigido por Martin Scorsese, e este está algumas escalas acima do rococó de Miller. Eu sei que é injusto comparar, mas são dois trabalhos de grife voltados para o mesmo segmento.
De qualquer forma, a primeira pergunta deve ser: de quem veio a ideia? Do diretor? De uma agência (que não é citada na ficha técnica)? O filme da Chanel tem um ideiazinha, da Gucci é só a estética.
Na trilha, “She Said Yeah” dos Rolling Stones.
Post originalmente publicado no Brainstorm #9
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Dans l’esprit de Film Posters, voici une nouvelle série de posters minimalistes mais cette fois-ci consacrée aux clips. Cette série comprend dix affiches, pour dix artistes et dix réalisateurs différents comme Michel Gondry, Spike Jonze ou encore Chris Cunningham.
(TrendHunter.com) Ladies, you know you have the most fun when you let loose with your girlfriends, and the Complot SS11 lookbook captures this bonding time perfectly. Yet even though they seem to be having the time of their…
These japanese guys are so crazy!
Advertiser: something from Japan
Un impressionnant travail d’animation par Brendan Carroll et Francesco Giroldini, tous deux issus du Ringling College of Art + Design. Ce court-métrage intitulé “The Monk & The Monkey” est l’histoire de Ragu, un garçon déterminé à devenir moine qui fait face à un défi inattendu.
“Extend the life of your electronics. Clamper. Surge protection devices.”
Clamper is a technology company producing equipment to protect devices against voltage surges. The products connect the consumer’s appliances – TV, DVD, stereos, and computers – to a plug preventing the damage that might otherwise be caused when lightning strikes.
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Ricardo Matos
Copywriters: Dan Zecchinelli, Leandro Neves
Photographer: Pedro Gravata
Post Production: Aderson Fagundes
Une superbe animation typographique initiée par le studio Calango, basé à Amsterdam. Un travail très sobre et efficace d’une durée de 1min10 et intitulé “Moshun”. Le tout sur une bande son réalisée par Datasette. A découvrir en images et en vidéo dans la suite de l’article.
(TrendHunter.com) Shot by photographer Benjamin Horne, the Caroline Brasch Nielsen Vogue Russia September 2010 Spread is one hot mess. There’s no one else that can trip and look this hot while falling.
The spread features…
YORK, Pa. (AdAge.com) — What happens when AT&T no longer has exclusive rights to Apple's iPhone? Well, it seems to be preparing for that day by creating branded apps as one of the ways for its 100 million-plus iPhone customers to remain with the carrier rather than switch.
SAN FRANCISCO (AdAge.com) — The role of a "chief listener" evokes images of fuzzy sweaters, chamomile tea and sitting around with a patient ear. Instead, try sifting through unstructured data and building complex queries.
DETROIT (AdAge.com) — As head of Ford's global marketing, sales and service, Jim Farley is in charge of continuing the marketing momentum. He has been part of the team that has led the Ford brand's resurgence, helping create buzz through a variety of uncommon marketing activities. He spoke with Automotive News about the company's marketing challenges and plans for the future.
BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. is making a subtle but potentially important change in how it compensates top managers, one that will reward them for increasing market share even if industry sales slow and the company resorts to price cuts. The move has some speculating that P&G is girding for a period of slower growth, lower prices and bruising promotional battles over the next three years.
foto: Ken Fujioka
No sábado, eu falei sobre a campanha República Popular do Corinthians realizada pela Nike, em comemoração aos 100 anos do clube.
Porém, esqueci de citar um fato importante que me foi comunicado no Parque São Jorge: a campanha também se estenderia aos estádios, começando pelo jogo de domingo contra o Vitória no Pacaembu.
Uma bandeira gigante faz alusão a República Popular do Corinthians. Veja no vídeo abaixo:
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For the month of August 2010, these are the Top 50 marketing strategy trends, which include Nonchalant Boudoir Shoots, Regrettable Tattoo Ads and Retro Rocker Looks. The rankings are based on millions…
(TrendHunter.com) For the month of August 2010, these are the Top 50 art and design trends, which include Zig-Zag Haircuts, 500-Square-Foot Homes and Body-Bending Babes. The rankings are based on millions of views and 2908…
(TrendHunter.com) Spread your wings and text with the LG Eagle Phone. This phone was designed by Eugene Kim and features an innovative flip/touchscreen concept.
The LG Eagle Phone can function as either a traditional flip…
Utilizando um novo game social do Facebook, o Car Town, a Honda está promovendo seu modelo CR-Z com outdoor virtual e conteúdo especial para os jogadores.
Desenvolvido pela Cie Games, Car Town traz a mesma receita de jogabilidade dos populares social games da atualidade: o micro-manuseio e gerenciamento, mas aqui ao invés de fazenda ou algo que o valha, você personaliza e compra carros para a sua garagem virtual.
A parceria da Honda com Car Town vai durar dois meses, e além do outdoor clicável logo início da sessão do jogo, oferece também uma área patrocinada, em que os jogadores podem assistir conteúdo da marca e comprar um Honda CR-Z para a sua própria garagem virtual.
Além disso, a promoção da Honda interfere na jogabilidade, já que o CR-Z é o único veículo do game que permite cumprir certos desafios e ganhar pontos.
Car Town, lançado há menos de um mês, já conta com 3.5 milhões de usuários.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For the month of August 2010, these are the Top 50 bizarre trends, which include Body-Bending Babes, Creepy Cake Photography and Erotic Forest Photoshoots. The rankings are based on millions of views and…
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