PG Shifts Management Incentives to Focus on Share

BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. is making a subtle but potentially important change in how it compensates top managers, one that will reward them for increasing market share even if industry sales slow and the company resorts to price cuts. The move has some speculating that P&G is girding for a period of slower growth, lower prices and bruising promotional battles over the next three years.

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