Sep
30
Vodafone launches 360 with ‘red heads’ ad campaign
Posted in: UncategorizedLONDON – Vodafone has unveiled the first of its new UK TV ads using the ‘Power to you’ tagline.
Sep
30
Google Wave gets internet users in a froth
Posted in: UncategorizedLONDON – Google has triggered an online stampede of people wanting to trial Google Wave, its in-development tool combining email, instant messaging and wiki-style editing, by opening it up to 100,000 people today.
Sep
30
Newspaper Subscribers Stick Around Longer, Pay More
Posted in: Uncategorized
Sep
30
Danish Mother seeking is back with a fish
Posted in: UncategorizedSomething fishy behind this video?
Sep
30
MCCA mounts ambient campaign outside Coca Cola and GlaxoSmithKline HQs to promote awards
Posted in: UncategorizedLONDON – The Marketing Communication Consultants Association (MCCA) has commissioned a set of reverse-clean graffiti art works outside brand HQs to encourage entries for The Best Awards.
Sep
30
Opinion: web leapfrogs TV, but the best is yet to come
Posted in: UncategorizedLONDON – Today the UK officially became the world’s first major economy where marketers spend more online than they do on TV. You remember TV? Once upon a time it was the be the be-all-and-end-all of advertising.
Sep
30
Cineworld promotes Disney Pixar’s Up with popularity contest
Posted in: UncategorizedLONDON – Cinema chain Cineworld has launched a viral game featuring Google Maps, in which people will compete to show how popular they are to promote Disney Pixar’s 3D film ‘Up’.
Sep
30
Why NSPCC leads the field in charity email best practice
Posted in: UncategorizedA new survey of the charity sector highlights bad practice in email marketing. A mere 17 per cent use the personal data they collected to personalise their regular email messages. However a few charities, including NSPCC, get it right.
Sep
30
Noel Gallagher ‘goes Star Trek’ for Adidas ad
Posted in: UncategorizedLONDON – Noel Gallagher will dress up as a Star Trek character, alongside David Beckham, in a new ad for Adidas, according to reports.
Sep
30
Internet now bigger than TV, report says, driven by direct response advertising and e-commerce
Posted in: UncategorizedLONDON – Spending on internet advertising in Britain grew 4.6 percent in the first half of 2009, outperforming the wider ad sector, which slumped 17 percent, and making it the country’s biggest ad medium ahead of TV.
Sep
30
Blend the world
Posted in: UncategorizedThe Campaign will be supported through independent artists around the globe interpreting the Blend the World message in their own unique styles. In a video produced by Blend, the company will document the artists work in ‘hot spots’ across the world such as Baghdad, Teheran, Afghanistan and […]
Sep
30
Online ad spend overtakes TV
Posted in: UncategorizedLONDON – Online ad spend has overtaken TV for the first time, accounting for 23.5% in the first half of 2009.
Sep
30
Critics attack Freeview for lack of TV retune marketing
Posted in: UncategorizedLONDON – Freeview has been criticised for its lack of communication over the need for consumers to retune their set-top boxes.
Sep
30
Duke of Edinburgh accuses supermarkets of destroying village life
Posted in: UncategorizedLONDON – The Duke of Edinburgh has said that supermarkets and big retail centres in the countryside are threatening traditional British villages.
Sep
30
Football League hunts sponsor after Coca-Cola negotiations fall through
Posted in: UncategorizedLONDON – The Football League is looking for a new title sponsor after it rejected an extension with current sponsor Coca-Cola.
Sep
30
Gap shifts US ad account to Crispin Porter 8 Bogusky
Posted in: UncategorizedNEW YORK – Gap is shifting its entire US ad account into Crispin Porter 8 Bogusky after the agency was picked to handle a successful holiday campaign for the fashion retailer in the summer.
Sep
30
Internet outstrips TV but total ad spend plummets 17%
Posted in: UncategorizedLONDON – Internet ad spend has overtaken TV for the first time but total UK spend fell by £1.5bn in the first half of 2009, compared with the same period last year, according to figures released by the IAB today.
Sep
30
Coca-Cola looks to pre-empt ‘soda tax’
Posted in: UncategorizedNEW YORK – Coca-Cola is planning an advertising campaign to educate consumers about nutrition in an attempt to derail plans to introduce a soft drinks tax.
Sep
30
Mentos Cube
Posted in: UncategorizedBelle campagne de la marque Mentos imaginée par l’agence brésilienne Neogama/BBH, sur des illustrations de Platinum. Le concept d’un monde avec plusieurs scènes se croisant sur chacun des cotés. Une baseline explicite : “More sides, more fun” et un visuel à découvrir dans la suite.
Voir en grande taille.
Previously on Fubiz
Sep
30
ITV signs deal to create ‘I’m a Celebrity’ and ‘Countdown’ video games
Posted in: UncategorizedLONDON – ITV Studios has signed a deal with video game developer Mindscape to create Nintendo games based around ‘I’m a Celebrity… Get Me Out of Here!’ and ‘Countdown’ TV shows.
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