Oct
07
GSK strengthens its Poligrip denture brand
Posted in: UncategorizedLONDON – GlaxoSmithKline Consumer Healthcare is launching umbrella branding and new packaging for its Poligrip range.
Oct
07
Qooq Touchpad
Posted in: UncategorizedLa société française Unowhy vient de lancer la tablette tacile Qooq, une sorte de coach culinaire moderne. Doté du Wifi et d’un écran de 10 pouces il s’axe autour du monde de la cuisine : 2000 recettes, 1000 fiches et une capacité de 8go. Plus d’images dans la suite.
Previously on Fubiz
Oct
07
Media Storm to Launch Interactive TV Division Bolt
Posted in: Uncategorized
NEW YORK (AdAge.com) — This week, media agency Media Storm is set to launch Bolt, a new interactive-TV division dedicated to finding opportunities for marketers to buy ads on everything from interactive programming guides to branded in-show polling to video on-demand.
Oct
07
Richards Group Recruiter: Why Title-Seekers Need Not Apply
Posted in: Uncategorized
NEW YORK (AdAge.com) — Amanda Vendal has spent the past 17 years working at one of the largest independent shops in the country, Richards Group. Early on, she developed a knack for being a talent scout, and today she serves as one of three full-time recruiters Richards currently employs at its Dallas headquarters. Ms. Vendal took some time to tell us what she's up to these days — which, even in this economy, includes hiring.
Oct
07
Online charging can work, AOP delegates told
Posted in: UncategorizedLONDON – Charging for content online can work, but major steps are needed to make it happen, delegates at the AOP Digital Publishing Summit were told today (7 October).
Oct
07
AOP Summit 2009: Online video session round-up
Posted in: UncategorizedAOP SUMMIT – The online video panel discussion at today’s AOP Summit contained words of caution for publishers, with Channel 4’s Errol Barran telling them not to expect to make money from moving content in the short term.
Oct
07
Arqiva kicks off hunt for ad and media agencies
Posted in: UncategorizedLONDON – Arqiva is on the hunt for media and advertising agencies for its upcoming video on demand service SeeSaw.
Oct
07
AOP Summit 2009: maximising ad revenue and effectiveness
Posted in: UncategorizedAOP SUMMIT – Publishers and media agencies must work more closely together to derive increased revenue from digital activity, delegates at the Association of Online Publishers 3C Summit were told today.
Oct
07
Outback Detergent + Infomercial = Subaru Promotion
Posted in: Uncategorized
So…to sell cars you…promote a detergent?
Oct
07
PG to Launch Custom Beauty Magazine Rouge in U.S.
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. is enlisting help from mommy bloggers as it makes over its custom-published quarterly Rouge beauty magazine from Canada for a full-scale U.S. launch expected to reach 11 million households in the two countries by next year.
Oct
07
Conservative government would force supermarkets to raise price of strong lager
Posted in: UncategorizedLONDON – A Conservative government would increase the price of strong lager and alcopops and ban supermarkets from using alcohol as a loss leader.
Oct
07
World’s Worst ‘Viral’ Makes Debut
Posted in: Uncategorized
OMFG. This has to be the worst “viral” ever created.
Oct
07
BBC receives 426 complaints about Strictly dancer
Posted in: UncategorizedLONDON – The BBC has received 426 complaints about the racist remark made off-air by a ‘Strictly Come Dancing’ performer in the three days since the story broke.
Oct
07
Tattooed Beauty Queens – Alternative Miss World Fancy Chance Shows Why It’s Good to Be on the Fringe (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Beauty pagents were never my thing (with all of the manners, poise and feathered hair). I just couldn’t win one. But it seems all may not be lost for me, as illustrated by Alternative Miss World Fancy…
Oct
07
Conservative government likely to make cuts at COI
Posted in: UncategorizedLONDON – A Conservative government would place the Ofcom and the COI under intense scrutiny under tough new proposals aimed at cutting Whitehall costs.
Oct
07
TBWA\Media Arts, Rapp and Wolff Olins win Skype global advertising
Posted in: UncategorizedLONDON – Skype, the internet-based telecommunications company, has appointed TBWA\Media Arts London, Rapp and Wolff Olins to handle its £60 million global advertising account.
Oct
07
Google offers a lesson in browsing to promote Chrome
Posted in: UncategorizedLONDON – Google has gone back to basics, launching a website and YouTube video to explain to the masses exactly what a browser is.
Oct
07
Dogs Are Pretty Smart But They Do Need Help With Birth Control
Posted in: Uncategorized
Here’s an approach to doggy family planning we haven’t seen before.
Oct
07
Why Global CMOs Face Greater Challenges Than Traditional Marketers
Posted in: Uncategorized
Levi's Jaime Szulc and others in the global chief marketing spot have a challenging job. The global CMO must build long-term global marketing capability by driving a single global strategy, forcing organizational alignment, clarifying roles and responsibilities, safeguarding the consistency of the brand and accelerating speed to market, while building brand and marketing expertise across geographies.
Oct
07
Skype prepares for UK brand assault with agency hires
Posted in: UncategorizedLONDON – Skype is set to unleash its largest UK branding drive to date following the appointment a trio of agencies – Wolff Olins, TBWA\ and Rapp.
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