LONDON – Shazam, the mobile music brand, has signed a deal with ad network 4th Screen Advertising to offer targeted advertising opportunities on the brand’s application.
LONDON – Behavioural targeting companies have a public image crisis on their hands, after a study found two thirds of Americans do not want to be tracked online by advertisers, rising to 86 per cent, when they are told exactly what behavioural targeting involves.
NEW YORK (AdAge.com) — Although Sherwin-Williams was the first paint company out of the gate with a consumer iPhone app, competitor Benjamin Moore PR-ed its own app into a top hit with the media. Speaking at the recent Ad Age/Applicious "Apps for Brands" conference, Benjamin Moore's director of product development used his own success to underscore the importance of launching PR strategies in the new world of apps marketing.
(TrendHunter.com) Alluring beauty Skye Stracke appears in the Tush editorial, ‘Lich Mich’ (Let Me). Stracke is seen expressing herself by molding her body into provocative poses. Tousled hair and heavily rimmed black eyes…
LONDON – Asda has launched a games website as part of its collaboration with children’s TV programme ‘LazyTown’ to promote its GreatStuff healthy food range.
Do you remember this game when you were a kid: Where’s is Wally? Now you have the opportunity to play the same game in video for Dexter. So where’s Dexter? Level 1 So where’s Dexter? Level 2 So where’s Dexter? Level 3 So where’s Dexter? Level 4 Advertiser: Dexter
LONDON – IDS, the Virgin Media TV-owned sales house, has promoted Davina Barker to digital controller.
The UK’s biggest paid-for daily regional paper, Express & Star, is to relaunch its weekly series and corresponding websites by the end of the year.
“Some Aucklanders just don’t see it.”
Advertising Agency: Publicis Mojo, Auckland, New Zealand
Art director: Leighton Dyer
Copywriter: Nigel Clark
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| THE ORIGINAL? Lycra “The new bikini with Lycra has arrived” – 2005 Source : Cannes Archive Online, Agency : DDB (Brazil) |
LESS ORIGINAL : Wonderbra “New swimsuits collection” – 2009 Source : Cannes 2009 longlist, Agency : Publicis Conseil Paris (France) |
| À l’instar du maître nageur, les créatifs n’ont peut-être pas cherché l’inspiration au bon endroit… Un Telescopage paru d’abord dans CB News magazine N°1029 |
LONDON – YouTube is planning to launch its ad-funded VoD content offer in November, according to sources.
LONDON – Facebook’s traffic now accounts for nearly 59 per cent of the US social media market, compared to just under two per cent for microblogging site Twitter.
LONDON – All Response Media, Havas’ customer acquisition agency, has undergone a major restructure that includes deputy managing director Michael Court stepping up to take control of the business as managing director.
(TrendHunter.com) Model Liu Wen is a lady of the night in the Vogue China editorial ‘Belle de Nuit.’ Posing as a sensual, bra-baring woman about Paris, Wen struts her stuff for photographer Alexi Lubomirski.
Stylist Julia…
LONDON – Phones4U is launching the next ad in its ‘Great Deals 4 Popular People’ campaign this week.
LONDON – Kinder Bueno has tied up with hairdresser Toni&Guy for a sampling drive targeting young ‘pampering’ females with chocolate.
LONDON – The NSPCC is to relaunch its ChildLine telephone helpline with a multichannel marketing drive targeting children, culminating in a TV ad campaign.
LONDON – COI chief executive Mark Lund is gearing up to make radical spending cuts in line with the Conservative Party’s Whitehall efficiency agenda.
First there was Sport, then there was Betting. Next came the Internet NOW…
http://record.sportsbetaffiliates.com.au/_mqboWTZY7gLUOsjNOfgKeWNd7ZgqdRLk/1
LONDON – ITV has dropped plans to sell SDN, its digital terrestrial television multiplex business, and is to borrow £120m.
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