How to Define Your Brand as an Industry Thought Leader


A Closer Look at Advertising Industry Optimism in Argentina

Earlier this month, the Argentine Chamber of Media Centrals (CACEM) disclosed the results of its "Confidence and future expectations index." The headline– "Optimism in the marketing and advertising industries"–surprised many.

POSTAL STRIKE LATEST – Union calls new all-out strikes but agrees to consider new proposals over weekend

LONDON – The Communication Workers Union (CWU) has announced two more strike days for Friday 6 November and Monday 9 November.

T-Mobile recruits musician for new ad campaign

LONDON -T-Mobile is launching the next TV ad in its ‘What would you do with…’ campaign this weekend.

Pass the App — Feed the Hungry



Facebook users can feed the hungry while e-feeding their friends with Yum Brands' Food for Food app. For $1, Facebook users can send a virtual gift to a friend, an icon from the menus of Yum Brands' KFC, Pizza Hut and Taco Bell, with all proceeds going to the United Nations World Food Programme in support of Yum's World Hunger Relief campaign.

Yankees — and Fox — Avoid Sweep as Sweeps Begin


MINNEAPOLIS (AdAge.com) — The networks may have entered sweeps, but the Philadelphia Phillies won't after their 3-1 loss to the New York Yankees, which means there will be at least 5 games to play in this year's World Series. That will make sweeps — a period that the industry uses to set local ad rates — all the harder for Fox's rivals.

Media Week Awards: Gallery of the night

LONDON – View a gallery of the biggest night in media, the Media Week Awards.

Game of the Week: Small Worlds

LONDON – It’s Friday afternoon and it’s time to take a break. Thankfully Revolution’s Game of the Week is here to help, as chosen by Revolution’s gaming expert and Kerb managing director Jim McNiven.

Media Week Awards: MediaCom lands the Grand Prix

LONDON – WPP-owned MediaCom scooped the Media Week Grand Prix for its Mars Galaxy campaign at last night’s Media Week Awards.

Waitrose to launch retro sweets in response to customer poll

LONDON – Waitrose will launch aniseed balls, sherbet pips and chocolate mice on 4 January.

Media Week Awards: Mediaedge:cia named the top agency

LONDON – Mediaedge:cia walked away with the Agency of the Year gong at last night’s Media Week Awards.

Virgin Media and Sky step up rivalry with ‘reasons to switch’ direct response campaigns

LONDON – Virgin Media and Sky have gone head-to-head with ‘reasons to switch’ direct response campaigns.

Media Week Awards: VBS lands sales gong for second year

LONDON – Viacom Brand Solutions scooped the Sales Team of the Year award at last night’s Media Week Awards for the second year running.

Between Movie

Un travail vidéo brillant et imaginatif d’une durée de 5 minutes, autour d’une atmosphère de film d’horreur. Dirigé et produit par le réalisateur Tim Bollinger du studio Via Grafik. Le tout sur un sound-design réussi de Michael Fakesch. Vidéo à découvrir dans la suite.



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Previously on Fubiz

Rubik’s cube made easy / Carrément déjà-vu!

cube2008 cube2009
THE ORIGINAL?
Kit Kat “Have a break” – 2008
Source : Cannes Archive Online,
Agency : JWT Dubaï (UAE)
LESS ORIGINAL :
Routon GPS – 2009
Source : Adsoftheworld
Agency : ZR4218AD, Shanghai, (China)
Tellement simple… que d’autres l’ont déjà fait avant. D’ailleurs il y a fort à parier que l’annonce Kit Kat n’est pas l’originale. On doit pouvoir en trouver une bonne dizaines d’antérieures. Si les Chinois sont bien les rois du casse-tête, sur ce coup là ils ne se sont pas foulés!
1 people like this post.

Facebook plans to share more user data with advertisers

LONDON – Facebook has amended its privacy policy to give its advertisers more information about how their ads perform.

So U Think U R Such a Professional? Plz!


A memo went out to one of our clients last week that read more like a text message than a professional letter. You know what it looked like: Every third word was abbreviated, as though it was written on the run, from a cell phone. I was appalled, and could only imagine what the client must think: If we are writing to them in such a casual way, what else is being executed casually?

Canada Gears Up for Its Second Annual Marketing Week

The second annual Marketing Week, Canada's answer to Advertising Week in New York, starts Nov. 11 in Toronto and promises two days of discussion and shared strategic thinking on some of the most important issues facing the industry today.

Human Eccentricity Portraits – Ben Aqua Captures the Development of Identity in Photos (GALLERY)

(TrendHunter.com) When you work as a portrait photographer at a department store, I can imagine you wouldn’t be able to use your artistic power to its full potential. Ben Aqua portraits, on the other hand, certainly involve…

Unilever’s crowd-sourcing exercise to create Peperami TV ad draws more than 1000 entries

LONDON – Unilever has received 1185 entries after calling a crowd-sourcing pitch for its Peperami brand.