Oct
30
Yankees — and Fox — Avoid Sweep as Sweeps Begin
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — The networks may have entered sweeps, but the Philadelphia Phillies won't after their 3-1 loss to the New York Yankees, which means there will be at least 5 games to play in this year's World Series. That will make sweeps — a period that the industry uses to set local ad rates — all the harder for Fox's rivals.
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