Jo Muse has just released a white paper titled "The Challenge of Corporate Diversity Communication: Achieving Sustainability in Difficult Times." Muse notes that we're at an intersection in which a horrible economy may start to take its tolls on the few good examples of multicultural communication programs out there.
LONDON – Panasonic is running a six-month campaign on MSN to promote the LUMIX DMC-TZ7 camera.
Se você não pode comprar as músicas dos Beatles digitalmente, pelo menos agora poderá guardá-las em uma maçã.
A Apple Corps e a EMI irão lançar um drive-maçã USB em edição limitada contendo todas as músicas e artes originais dos albúns remasterizados da banda inglesa. Inclui ainda 13 mini-documentários sobre cada disco.
As canções virão em formato FLAC 44.1 Khz 24 bit e MP3 320 Kbps, e poderão ser acessadas através de uma interface flash. A Apple Corps diz que é para facilitar o acesso aos arquivos, mas tem cheiro de DRM.
O USB de luxo vai ser lançado no dia 9 de dezembro, custando 280 dólares. Já está em pré-venda na Beatles Store.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — National news outlets' battle to provide local news and win local advertisers is suddenly heating up fast.
When it comes to going green, designers can take on a much bigger role than many might think. Zack Shubkagel of Willoughby Design challenges designers to take the Living Communications Challenge.
LONDON – Project Canvas, the proposed VoD platform from ITV, the BBC, Five and BT, plans to spend nearly £50m on marketing in its first four years as part of a planned £115m total budget.
LONDON – Newcastle United FC has announced that its stadium will now be known as the Sportsdirect.com @ St James’ Park.
Voici le showreel 2009 du motion designer Aras Darmawan âgé de seulement 23 ans et originaire de Jakarta. Après 2 années d’expériences dans les studios PostPanic et Onesize, il présente ce montage “Flickafreak” mêlant ses travaux commerciaux et projet personnels.
LONDON – Viacom, global parent to MTV Networks, Nickelodeon and Paramount Pictures, believes it is entering a “period of economic recovery” following a 14% increase in operating income and a 24% rise in adjusted net earnings for the third quarter.
LONDON – Direct marketers could benefit from changes to call-centre rules after Ofcom extended the length of time permitted for call-handlers to pick up an outgoing call.
LONDON – Cadbury is giving its Roses and Heroes chocolates a trial green makeover for the Christmas season, swapping their traditional round metal tins for square, recyclable cardboard boxes.
LONDON – Rudd Studio has designed the brand identity for Arqiva’s new video-on-demand service and Project Kangaroo successor, SeeSaw.
LONDON – The BBC iPlayer is set to launch on Freesat with a beta service.
LONDON – UTV Media, owner of TalkSport, has restated its opposition to the Government’s planned digital radio switchover in 2015, claiming it “sidelines those stations that are more closely connected to their local communities”.
LONDON – Ofcom, the broadcasting and telecoms regulator, has agreed that firms using automatic diallers to make cold calls are to be given longer before they have to play a recorded message.
3 crazy viral videos for Carlton Beer In this video a guy is shooting skeets with a tank! In this video a guy is driving a rubber chicken rocket car In this video a guy is showjumping with and elephant Advertiser: Carlton Dry Dreams Agency: Clemenger BBDO
(TrendHunter.com) The Urban Outfitters holiday collection 2009 lookbook is chalked full of pretty and plaid-covered items for your to buy for a holier-than-thou hipster (or yourself). Photographed by Estelle Hanania the…
NEW YORK (AdAge.com) — MSN is getting its first major redesign in more than a decade in a bid to dust off its late-'90s look, reduce clutter and, as Yahoo did earlier this year, give users the ability to interact with their social networks from its home page. The question remains: Does it matter?
LONDON – Warner Bros’ much anticipated film about Sherlock Holmes is being hyped even further with a new online game that users can challenge a Facebook friend to play one on one.
LONDON – Flickr has launched an app store to help users find additional tools to enhance their photography, including making calendars and creating presentations.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
