I-Level hires Shickle and Romero to boost search team

LONDON – I-level, the digital agency, has made two senior appointments, boosting its media, search and technological expertise.

Chris Maples confirmed as Microsoft’s commercial director

LONDON – Microsoft has appointed Chris Maples as the head of its Microsoft Advertising unit.

And in the real world… Cadbury, John Lewis, Tesco, Habitat and more

LONDON – Today’s round-up of the biggest business stories.

HTC sponsors Wallpaper* design awards

LONDON – Wallpaper* magazine has signed up global smartphone designer HTC as the sponsor for its design awards.

News Corp set to join top publishers in paid content consortium

NEW YORK – News Corporation is reported to be joining with Time Inc, Hearst, Condè Nast and Meredith to launch a paid content venture that will create a digital storefront for a wide range of magazines and newspapers.

Staying married optional

A surprising film to promote a kitchen… Advertiser: Richer Kitchen Agency: Cobblestone, Hamburg & Social Club

Public View – Drench ‘clever hamsters’ by CHI & Partners

LONDON – Did Drench’s latest ad featuring jazz-playing hamsters get the public’s toes tapping?

H2oil Sequences

Voici 3 séquences animées et réalisées pour le documentaire H2oil. Une direction artistique et une animation de Dale Hayward et Sylvie Trouvé, sur des illustrations de James Braithwaite. Le tout produit par le studio canadien Loaded Pictures, entièrement en After Effects.



h2-1

h2-3

h2-4

Previously on Fubiz

For Getting an App on the Map, Reviews Matter


YORK, Pa. (AdAge.com) — While app reviews may mean more to smaller developers, any marketer who wants consumers to find their app — or is just interested in some free feedback from those consumers — should consider them.

How to Boost Your Super Bowl ROI


NEW YORK (AdAge.com) — Consider that $3 million you just dropped on a 30-second Super Bowl spot a waste of money — unless you've got a smart, calculated search-and-social-media strategy behind it.

Retailers Go Nuts for Social Media in Holiday Marketing


NEW YORK (AdAge.com) — We look at five retailers who are getting their social-media strategies right and five that could use a little — or a lot — of improvement.

While Spreading Itself Out, La Comunidad Coalesces


NEW YORK (AdAge.com) — La Comunidad was founded in 2001 by brothers Jose Molla, based in Miami, and Joaquin Molla, based in Buenos Aires, but it's just in the last year that the agency has begun to function more as a single company.

Banking on Univision: Paying Down the Debt

NEW YORK (AdAge.com) — When five private equity companies won the bidding to buy Univision Communications for $12.1 billion in March 2007, no one imagined the financial turmoil that lay ahead.

Hispanic Agencies Eager to Turn The Page on 2009


NEW YORK (AdAge.com) — The U.S. Hispanic agency Dieste declared an early end to a bad 2009 with a "Leave 09 Behind" campaign aimed at getting a head start on a better year.

Home Depot Scrutinizes Roster, Trumpets Value


NEW YORK (AdAge.com) — Frank Bifulco may be on the verge of capping what has been a tumultuous period in Home Depot's CMO suite.

If You Don’t Think Names Matter, Yours May Be Forgotten

Names are important. Too many marketing campaigns start off with high hopes and an impossible name.

Five Hurdles Standing in Comcast-NBC Universal’s Way

LOS ANGELES (AdAge.com) — Being the world's largest TV company isn't going to be easy. Here are five areas where Comcast will need to tread carefully if it wants to see its takeover of NBC Universal pay off.

How GE Birthed NBC in 1926

LOS ANGELES (AdAge.com) — With the acquisition of NBC Universal, Comcast becomes part of a long history of new owners for the Peacock network.

Ad World Looks for Progress From NBCU-Comcast

NEW YORK (AdAge.com) — Now that the merger of Comcast and NBC Universal is official, the ad community is clamoring for the world's largest TV content company to change the way $60.5 billion in TV ads have been bought and sold for decades.

HP Studies Online Attention and Learns to Predict Virality


NEW YORK (AdAge.com) — In a world where information is exploding yet attention span is static, anything that can help predict what kind of content will attract eyeballs and cause virality is valuable. And research from HP's Social Computing Lab suggests it can be done.