Hasta La Creative!

LONDON – Apple has approved a Playboy iPhone app offering consumers the chance to read articles and view pictures of the latest ‘Playmates’, but only with their clothes on.

LONDON – The BBC and British Library are teaming up to make millions of TV shows, images and music items owned by both organisations more widely available.

LONDON – INQ Mobile is stepping up its assault on the social mobile category, with the launch of its new handset, the INQ Chat 3G.

LONDON – Friendster, the social networking site that predated MySpace and Facebook, has been sold to an online payment company called MOL in a deal reportedly worth $100m (£61.4m).

NEW YORK (AdAge.com) — Although still widely thought of as just a food-marketing giant, Kraft Foods is ratcheting up its already substantial activities as a serious magazine and web content publisher. Its innovative moves in this area are one of the reasons that VP for Global Media Services Mark Stewart was honored as an Ad Age Media Maven this year. In his remarks at Wednesday's ceremony, he underscored Kraft's determination to do even more of what it formerly depended on traditional magazine publishers to do.

LONDON – Danny Glover is the star of the latest Orange Gold Spot advert launching in UK cinemas from 18 December.

LONDON – Royal Mail’s operating profits rose 4 per cent in the six months to September despite falling mail volumes and intense competition from rivals such as TNT.

LONDON – Nestle’s Cereal Partners has picked McCann Erickson to handle digital advertising for its Shreddies brand.

LONDON – Mediaedge:cia has retained the consolidated £4 million UK media planning and buying account for Henkel, the FMCG company that owns brands including Right Guard and Schwartzkopf.

LONDON – Network Rail has put its £100 million contract for its roadside advertising hoardings, currently held by Titan, out to pitch.