Kraft set to increase bid for Cadbury
Posted in: UncategorizedLONDON – Kraft is reportedly set to raise its £10.3bn bid of UK confectionery giant Cadbury.
LONDON – Kraft is reportedly set to raise its £10.3bn bid of UK confectionery giant Cadbury.
LONDON – Budget carrier Ryanair has been attacked over its payment policy by watchdog the Office of Fair Trading (OFT).
LONDON – The Department of Culture, Media and Sport will this week start whittling down the applications for the right to produce regional news bulletins on ITV, with a final decision expected as early as March.
LONDON – The British Medical Association has voiced its opposition to product placement for alcohol, gambling and junk food in a submission to the government’s consultation on allowing brands to pay to be featured in TV programmes.
LONDON – Controversial ads launch today across buses, 11,500 billboards and poster sites nationwide, as part of a £1.25m campaign to promote the power of outdoor advertising.
Dans la continuité des photos des bureaux de Google à travers le monde, voici ceux de Facebook, le réseau social le plus connu du monde avec ses 350 millions de membres. Un travail de Studio O+A, pour cette société basée à Palo Alto en Californie. Galerie disponible dans la suite.
LONDON – Comparethemarket.com has launched the latest ad in its Comparethemeerkat.com campaign, featuring Aleksandr Orlov, which it has dubbed a motion picture called ‘The Journey of Courageousness’.
LONDON – Investment fund manager Fidelity International has awarded its £5m UK advertising and marketing account to Publicis Groupe-owned Masius following a pitch.
LONDON – Match.com has unveiled the first work by Mother since it was appointed to the account in October, marking a broader positioning for the brand.
To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn’t a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.
Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark
Brief was to show how Altschul Orthodontics gives you a beautiful straight smile. The solution: photograph crosswalks around the city and manipulate them to show a photo of the crosswalks before they were straightened.
Advertising Agency: Marked for Trade, USA
Art Director: Phil Jones
Published: September 2009
“Flat tire? Het Zwarte Fietsenplan. Sales and repairs.”
Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan.
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Directors: Paul Bakker, Ed van Bennekom
Copywriter: Jasper Diks
Photographer: Reza Harek
Published: December 2009
Advertising Agency: Ogilvy & Mather, Malaysia
Executive Creative Director: Daniel Comar
Head of Art: Gigi Lee
Art Directors / Copywriters: Mag’s Lim, Daniel Loo
Designer: Anne Yong