Kraft set to increase bid for Cadbury

LONDON – Kraft is reportedly set to raise its £10.3bn bid of UK confectionery giant Cadbury.

‘Puerile’ Ryanair attacked by OFT for payment policy

LONDON – Budget carrier Ryanair has been attacked over its payment policy by watchdog the Office of Fair Trading (OFT).

DCMS considers bids for pilot regional TV news bulletins

LONDON – The Department of Culture, Media and Sport will this week start whittling down the applications for the right to produce regional news bulletins on ITV, with a final decision expected as early as March.

BMA warns DCMS of ‘harmful marketing influences’ on kids

LONDON – The British Medical Association has voiced its opposition to product placement for alcohol, gambling and junk food in a submission to the government’s consultation on allowing brands to pay to be featured in TV programmes.

‘Career women make bad mothers’ slogan fronts new outdoor push

LONDON – Controversial ads launch today across buses, 11,500 billboards and poster sites nationwide, as part of a £1.25m campaign to promote the power of outdoor advertising.

Facebook Office

Dans la continuité des photos des bureaux de Google à travers le monde, voici ceux de Facebook, le réseau social le plus connu du monde avec ses 350 millions de membres. Un travail de Studio O+A, pour cette société basée à Palo Alto en Californie. Galerie disponible dans la suite.



facebook_281009_011

facebook_281009_015

facebook_mark

facebook2

facebook3

facebook4

facebook5_1

facebook7_1

facebook9

facebook10

facebook11

facebook6

facebook1

facebook8

facebook12

facebook13

facebook15





















Previously on Fubiz

Comparethemarket.com unveils ‘motion picture’ meerkat ad

LONDON – Comparethemarket.com has launched the latest ad in its Comparethemeerkat.com campaign, featuring Aleksandr Orlov, which it has dubbed a motion picture called ‘The Journey of Courageousness’.

Fund manager Fidelity appoints Masius to £5m account

LONDON – Investment fund manager Fidelity International has awarded its £5m UK advertising and marketing account to Publicis Groupe-owned Masius following a pitch.

Match.com launches new campaign created by Mother

LONDON – Match.com has unveiled the first work by Mother since it was appointed to the account in October, marking a broader positioning for the brand.

Twilight: Vampire victims

To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn’t a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.

Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark

Altschul Orthodontics: Crosswalk

Brief was to show how Altschul Orthodontics gives you a beautiful straight smile. The solution: photograph crosswalks around the city and manipulate them to show a photo of the crosswalks before they were straightened.

Advertising Agency: Marked for Trade, USA
Art Director: Phil Jones
Published: September 2009

Het Zwarte Fietsenplan: Flat tire

“Flat tire? Het Zwarte Fietsenplan. Sales and repairs.”

Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan.

Advertising Agency: N=5, Amsterdam, The Netherlands
Art Directors: Paul Bakker, Ed van Bennekom
Copywriter: Jasper Diks
Photographer: Reza Harek
Published: December 2009

Pizza Hut: Cat

Advertising Agency: Ogilvy & Mather, Malaysia
Executive Creative Director: Daniel Comar
Head of Art: Gigi Lee
Art Directors / Copywriters: Mag’s Lim, Daniel Loo
Designer: Anne Yong

Army of Tweeting Tax Pros Leads HR Block Social Push


YORK, Pa. (AdAge.com) — This year H&R Block is backing its home tax preparation software with a marketing program including an ambitious social-media push.

E-Commerce Makes a Comeback as Stream of Revenue for Media

NEW YORK (AdAge.com) — At a time when media is trying to diversify its revenue, big and small brands such as Martha Stewart, The Wall Street Journal, Lucky and Salon have recently introduced new or renewed shopping areas on the web.

Original Mad Man Frank Lowe Leaves Red Brick Road


LONDON (AdAge.com) — U.K. advertising legend Frank Lowe, famous for both his uncompromisingly high creative standards and his lavish lifestyle, has stepped down from his third agency as he nears his 70th birthday.

Marketers Join Forces to Better Target Hispanics

NEW YORK (AdAge.com) — A new peer-to-peer business network is bringing together Hispanic marketers to share everything from dealing with the need for better data to hot topics such as the acculturation of Latino consumers.

Hot Pockets, Dr Pepper Win Over Bicultural Youth


Here are a few campaigns from this year's Multicultural Agency of the Year entries that resonated with young bicultural Hispanics, an elusive but growing target for marketers.

Agency Hits: African-American Favorites


Among Multicultural Agency of the Year entries, campaigns by Verizon Wireless and American Airlines targeting African-American consumers stood out.

‘Imperfect’ FreshDirect Gets Close to Consumers


NEW YORK (AdAge.com) — In the last few years, CEO Rick Braddock has made FreshDirect a company known as much for its customer service as its 2-inch-thick steaks. And that focus appears to be paying dividends amid recessionary constraints.