Mc Donald’s is using the Monopoly sign to promote their free parking as you can see in this video. Good idea that combines their promotional game with Monopoly plus their free parking offer. Advertiser: Mc Donald’s Monopoly Game
LONDON – South African banking group Investec has appointed independent regional media agency Brilliant Media to the media planning and buying account for its private bank following a competitive pitch.
LONDON – Typhoo is to bolster its marketing activity in 2010, having signed up as a promotional partner to ITV’s ‘Coronation Street’ in the soap’s 50th anniversary year.
(TrendHunter.com) For the day of January 11th, these are the Top 20 trends, which include Avant-Garde Shoulder Jewelry, Hidden Bathroom Fixtures and Hipster-Centric Blogs. The rankings are based on hundreds of thousands…
(TrendHunter.com) Disney decals, untooning and cartoon furniture. Today we hunt: TOONIFICATION
10. If you think the cougars you know can be a little scary, than check out this Orangina ‘Blood’ commericial. Made to promote…
(TrendHunter.com) What geek wouldn’t want an iPod comforter? And what couple wouldn’t love slinking under a blanket that fakes the perfect body? This collection of creative bedding includes everything from personalized…
NEW YORK (AdAge.com) — Radio Shack has announced a review of its $215 million U.S. media planning and buying account currently handled by Aegis' Carat. According to a release issued by the marketer, the incumbent is expected to take part in the review.
LONDON – Lipton Ice Tea will launch a global marketing campaign in March featuring new ambassador Hugh Jackman.
As I went from booth to booth, I kept looking at the displays of the 3-D TVs and asked myself the same question, "Why the heck do I need those glasses?" (I know the technical answer — but it was more an emotional response to the idea presented.) Finally, at the fifth booth highlighting the solution, I started to think, "If they convince me to wear those glasses, isn't the real question 'Why the heck do I need the TV?'"
MINNEAPOLIS (AdAge.com) — Perhaps the two TV shows that have given the most life to Fox have been the acquisition of one franchise — the NFC package — and the development of another — "The Simpsons."
NEW YORK (AdAge.com) — Simon Cowell will leave "American Idol" after this season, Fox has confirmed, as "Idol" ages and Fox eyes developing its next hit.
Advertising Agency: Memac Ogilvy, Cairo
Creative Director: Jed Donohoe
Art Director: Gigi Awny
Copywriter: Eman Quotb
Wondering if and when you can leave your job? Daydreaming of something different, better, more fulfilling? Feel shackled by the oppression of the recession? Fight the fear and move on, says Dr. Sharon Lamm-Hartman, executive coach and life coach who also is a speaker and adjunct faculty member at Columbia University.
It's funny how someone can quickly get pigeon-holed into becoming the go-to resource for all things related to a given profession. I'm guilty of it. In fact, I do it all the time with my mechanic friend, investment friend, accounting friend and the list goes on. That's probably why it doesn't bother me as much when I get asked for advice when it comes to needing an idea.
NEW YORK (AdAge.com) — NBC Universal expects to lose money on its broadcast of the Olympics for the first time in recent memory, NBC said, citing sluggish early ad sales and a rise in the cost of obtaining rights to cover the event.
NEW YORK (AdAge.com) — Interpublic Group's R/GA, as part of its effort to go from an interactive specialist to a full-service creative agency, has plucked top strategist William Charnock from WPP-owned ad firm JWT to serve as its first chief strategy officer.
A look at what can be done when your brand marketing becomes more about reflecting the reality of your consumers and less about your brand's aspirational identity.
Em mais uma ação comemorativa aos 20 anos dos Simpsons, a Fox lançou um aplicativo para desktop em Adobe Air integrado com Facebook.
Além de colocar Homer Simpson na sua tela, olhando pra tudo o que você faz, o “The Simpsons Unleashed” permite enviar pegadinhas digitais para os seus amigos do Facebook.
A brincadeiras incluem: bomba de Duff, barra radiotiva, bomba do Comichão e Coçadinha, entre outras. Quem estiver online no aplicativo, pode receber uma dessas a qualquer momento. Se isso te encher o saco, pode optar por ficar oculto por um tempo determinado.
O “The Simpsons Unleashed” ainda tem níveis. Aquele que conseguir pregar mais peças nos amigos, vira o “Prince o’pranks”
Post originalmente publicado no Brainstorm #9
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