“Natural power for your houseplants. Greenworld.”
Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte, Keith Loell
Art Director: Sebastian Hugelshofer
Copywriter: Sebastian Hugelshofer
Account Supervisors: Rolf Jeger, Rene Kaiser, Gina Armelino
Postproduction: Pixelprinz
LONDON – Evian is aiming to build on the success of its YouTube-based campaign by launching a ‘healthy New Year’ social-media campaign on Facebook.
LONDON – Kerry Foods is increasing its digital marketing activity to take on supermarkets’ own-branded products.
LONDON – Ctrl.Alt.Shift, the youth arm of the charity Christian Aid, has launched a consumer magazine, which it says is the ‘first third-sector consumer publication of its kind’.
LONDON – IPC Southbank has expanded the role of its women’s lifestyle publishing director Linda Swidenbank to become publishing director of InStyle, Wedding and Wedding Flowers.
LONDON – The qualities and tabloids splash on very different news stories today, while holidays and discount ‘eat out’ offers lead the promotions across the nationals.
Lembra quando contamos aqui que o Farmville tem mais usuários que o Twitter todo? Pois o pessoal do ReadWriteWeb brasileiro fez as contas e complementou: apesar do crescimento do Twitter no Brasil o Colheita Feliz, clone para o orkut do jogo agropecuário, com mais de 10 milhões de usuários, também tem mais usuários que o grande serviço de microblogging do passarinho e da baleia.
O RWR alerta:
Para quem anda apostando no crescimento destas redes sociais e que elas vão ultrapassar o Orkut no Brasil, fica nossa aposta: O Orkut não será batido por nenhum outro player no curto prazo. Pode haver mais diluição da presença online do brasileiro em 2010, mas o Orkut continuará soberano. Para empresas que focaram seus esforços de marketing apenas no Facebook e no Twitter, pode ser uma boa hora para replanejar, e entrar no segmento de aplicativos sociais agora é uma boa pedida.
É como já falamos por aqui outras vezes: é fácil cair no truque de que “o orkut já era”, afinal de contas você nunca mais foi no site ver o que aquela ex-namorada (ou namorado) anda fazendo. Fazer aplicativos para Twitter, Facebook e iPhone parece ser muito mais sexy e provavelmente mais fácil de vender para o seu cliente. (ei, eu também uso muito mais o Twitter!) Mas se você quer sair do nicho e ir aonde o povo está ainda precisa ir nas Redes Globos da internet brasileira: orkut e MSN Messenger (que nem tem mais esse nome mas todo mundo continua chamando de MSN). Continua valendo a história de que não existe solução de mídia que sirva para tudo, mas as notícias da morte do orkut foram um tanto exageradas.
Foto por kaneda99.
Post originalmente publicado no Brainstorm #9
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LONDON – The Health Select Committee’s calls for tighter regulations on alcohol marketing have been criticised by a senior research fellow at the London Business School.
LONDON – The Health Select Committee’s calls for tighter regulations on alcohol marketing have been criticised by a senior research fellow at the London Business School.
LONDON – Lowe has restructured its global creative offering in an effort to improve the quality of its work.
LONDON – BBC One pushed ITV1 into second place during peaktime last night pulling in 5.9 million viewers for con-artist drama ‘Hustle’, according to unofficial overnight figures.
Une impressionnante série très dérangeante et intitulé “De cabeza” par le photographe espagnol Jorge Miguel. De nombreux portraits à découvrir, avec un jeu sur les couleurs et les expressions du visage.
Portfolio de Jorge Miguel
LONDON – Department store retailer Debenhams has posted a slight profit rise for the last 18 weeks of 2009, but warned of difficult oncoming market conditions with a rise in VAT and a general election.
LONDON – Tesco has delivered its “strongest Christmas performance” in three years, as it becomes another grocer to announce “record sales”.
LONDON – Habbo Hotel, the world’s largest virtual world and community for teenagers, has partnered with Facebook for the first time, allowing its users to interact through the social networking site.
LONDON – Bauer Media has appointed Patrick Horton to the newly created role of head of marketing, men’s and entertainment for titles such as FHM and Q.
LONDON – Cadbury, the UK confectionery company, has described as “derisory” the latest hostile bid from Kraft Foods as it looks to repel the bid by telling investors its full-year dividend growth is expected to hit double figures.
Impressive viral video with a mousetrap, a cute mouse and a tragical event… Seriously strong Advertiser: Nolan’s Cheddar
LONDON – Simon Cowell has announced he will leave his reported $36m-a-year position on ‘American Idol’ at the end of the current series to launch a US version of rival talent show ‘X Factor’
LONDON – Drinks brands have been warned to get their house in order or face a blanket ban on ads, following calls from influential MPs to overhaul the way alcohol is promoted in the UK.
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