Jan
27
Morrisons picks chief executive from Canadian chain
Posted in: UncategorizedLONDON – Morrisons has appointed Dalton Philips as chief executive, replacing Marc Bolland, who is set to start at Marks & Spencer as chief executive.
Jan
27
Finding the Real Bottom Line
Posted in: Uncategorized
Pro bono efforts for worthy causes make us feel great, but do they also reveal a need that we have to feel better about what we do? Given today's advertising work force of socially aware young talents, agencies that want to be successful must start helping all clients find their "noble purposes" — a meaning for their actions that transcends merely making money, says BBDO North America's Nick Bartle.
Jan
27
Why Most Digital Ads Still Fail to Work
Posted in: Uncategorized
Many digital advertisers make the same mistakes that the least effective advertisers made five years ago. The medium isn't to blame. The problems are due to creative efforts that do not suit the medium and the refusal to employ research tools that can identify creative problems and how to fix them.
Jan
27
The sperm that miss the egg in video
Posted in: UncategorizedThis video is showing a sperm that is missing the egg! Advertiser: Specsavers
Jan
27
States Riffed on in LowerMyBills Ad
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/lowermybills_banner.jpg”img alt=”lowermybills_banner.jpg” src=”http://www.adrants.com/images/lowermybills_banner-thumb.jpg” width=”150″ height=”65″ //a/div
Adverlicious points to an interesting ad for LowerMyBills which features a collection of vanity license plates that, supposedly, riff off the reputation of individual states.
pa href=”http://feedads.g.doubleclick.net/~a/VrarTMLD9ZK2nXMp7XtXXhtAURw/0/da”img src=”http://feedads.g.doubleclick.net/~a/VrarTMLD9ZK2nXMp7XtXXhtAURw/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/VrarTMLD9ZK2nXMp7XtXXhtAURw/1/da”img src=”http://feedads.g.doubleclick.net/~a/VrarTMLD9ZK2nXMp7XtXXhtAURw/1/di” border=”0″ ismap=”true”/img/a/p
Jan
27
Sky in Dubai
Posted in: UncategorizedUn nouveau film impressionnant et conçu en time-lapse par l’anglais Philip Bloom, shooté avec le Canon 7D, le 5D MK II et le Panasonic GF1. Filmé à Dubai durant cinq jours et cinq nuits : des plans incroyables et une captation à découvrir en HD dans la suite de l’article.
Pour aller plus loin : d’autres films en time-lapse
Previously on Fubiz
Jan
27
Icon Aims to Avoid Government Regulation of Online Advertising
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/online_advertising_privacy_icon.jpg”img alt=”online_advertising_privacy_icon.jpg” src=”http://www.adrants.com/images/online_advertising_privacy_icon-thumb.jpg” width=”150″ height=”149″ //a/div
In a continuing effort to fend off government regulation, the advertising industry will, today, add to its arsenal of self regulation tools.
pa href=”http://feedads.g.doubleclick.net/~a/WEeYgz78r2InPV7qYwntIfU6Z1A/0/da”img src=”http://feedads.g.doubleclick.net/~a/WEeYgz78r2InPV7qYwntIfU6Z1A/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/WEeYgz78r2InPV7qYwntIfU6Z1A/1/da”img src=”http://feedads.g.doubleclick.net/~a/WEeYgz78r2InPV7qYwntIfU6Z1A/1/di” border=”0″ ismap=”true”/img/a/p
Jan
27
Tongue Condom Ruins AIDS Awareness Effort
Posted in: Uncategorizeddiv class=”imageleft”img alt=”tongue_condom.jpg” src=”http://www.adrants.com/images/tongue_condom.jpg” width=”150″ height=”84″ //div
This painfully slow moving :60 for Word of Mouth Against AIDS attempts to urge us all to, um, wear a condom on our tongues to halt the spread of the disease.
pa href=”http://feedads.g.doubleclick.net/~a/UuU-uEeJyUiGVONLlR-60u6XGWE/0/da”img src=”http://feedads.g.doubleclick.net/~a/UuU-uEeJyUiGVONLlR-60u6XGWE/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/UuU-uEeJyUiGVONLlR-60u6XGWE/1/da”img src=”http://feedads.g.doubleclick.net/~a/UuU-uEeJyUiGVONLlR-60u6XGWE/1/di” border=”0″ ismap=”true”/img/a/p
Jan
27
Mobile agency MD Tran to leave Kinetic
Posted in: UncategorizedLONDON -Todd Tran, UK managing director of mobile agency Joule, which is part of WPP’s out-of-home agency Kinetic, is set to leave the company.
Jan
27
ITV1 stumbles as new Amanda Holden show lands 2.5m viewers
Posted in: UncategorizedLONDON – ITV1 star Amanda Holden was beaten by BBC One action drama ‘Survivors’ and Channel 4’s ‘Celebrity Big Brother’ last night, according to unofficial overnight figures.
Jan
27
Three Hard Questions for Print Publishers Drooling Over the Apple Tablet
Posted in: Uncategorized
NEW YORK (AdAge.com) — Steve Jobs has reportedly called the Apple tablet "the most important thing I've ever done," but how important will it really be for print publishers seeking a new digital business? Even some optimists say there are serious blanks publishers — and consumers — need to fill in.
Jan
27
Binge Britain’s brand hangover
Posted in: UncategorizedLONDON – As bloated Britain wakes up to the mother of all “mornings after”, will consumers’ plans to cut back extend beyond the usual New Year purge to affect brand strategies and results?
Jan
27
Right Media’s European sales director Scragg departs
Posted in: UncategorizedLONDON – Right Media, the online media exchange, has announced European sales director Damian Scragg is to leave the business amid speculation it is to be increasingly aligned with parent Yahoo!.
Jan
27
The Myth Of Free: Pay With Your Wallet Or Your Time
Posted in: Uncategorized
Bad business models are often build upon false assumptions — there is no such thing as free content. Ad supported content is not free; advertisers are paying for the expected time each viewer spends watching a commercial or looking at a print or online ad. The audience is paying with their time.
Jan
27
Mayor of London hires Saffron to create London branding
Posted in: UncategorizedLONDON – The Greater London Authority (GLA) has hired Saffron to create a single brand identity for the capital.
Jan
27
TV ads boosts press, online and DM response rates says ITV
Posted in: UncategorizedLONDON – TV ad campaigns boost online activity by 175%, direct mail response by 143% and press ad response by 52%, according to research from ITV and the Direct Marketing Association.
Jan
27
Animal charity Aspinall appoints Media Contacts to affiliate account
Posted in: UncategorizedLONDON – Animal protection charity Aspinall Foundation has awarded its affiliate account to Media Contacts as part of a programme to generate customers for its pre-paid card.
Jan
27
Universal Everything 2010
Posted in: UncategorizedUne belle approche créative dans ce showreel du studio Universal Everything, géré par Matt Pyke depuis son domicile de Sheffield. Il collabore à la fois avec des concepteurs, des programmeurs et des musiciens dans le monde entier. Disponible en vidéo dans la suite de l’article.
Previously on Fubiz
Jan
27
Torres and Rooney star in Nike film
Posted in: UncategorizedLONDON – Nike is to air a Wieden + Kennedy London film featuring Wayne Rooney and Fernando Torres on TV tonight.
Jan
27
Fashion site Osoyou relaunches
Posted in: UncategorizedLONDON – Osoyou.com, the fashion, shopping and social networking website, is relaunching later this week as it bids to compete with the likes of Empora and Shopstyle.
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