Sky TV inglesa transmite futebol em 3D em pubs


OK. Se o 3D veio pra ficar ou não eu não sei.
Na verdade acho que nunca vou entender qual é o grande lance dos óculos 3D, artimanha usada desde os anos 80 em qualquer atração da Disney.

Alguns filmes vem apostando no uso dos óculos, o que foi totalmente e comercialmente coroado pelo sucesso de Avatar. (Não vou usar esse post pra falar mal do Avatar).

Enquanto falamos de apostas, a Sky TV do Reino Unido também faz a dela transmitindo em 3D o jogo do Arsenal X Manchester United nesse domingo, em 9 pubs, e planejando uma cobertura ampla de pubs funcionando até Abril.

Díficil é imaginar a necessidade dos óculos, quando normalmente já vemos tudo meio estranho depois de alguns pints. Fora que a paquera perde bastante com todas as pessoas usando os óculos. Não que isso vá ser um problema lá na Inglaterra onde futebol é coisa bem séria, torcida é porrada, e todo mundo tem dente feio mesmo (e isso sobre os dentes, quem fala é o David Lynch e não eu).

As dúvidas são muitas. Não acredito a ação vá ter sucesso. Claro que vai ser notícia e os resultados vão ser legais, mas mudança de hábito é no mínimo improvável. E no Brasil? Será que funciona uma brincadeira dessas?

/ via Engadget

Brainstorm #9Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

Guardian.co.uk climbs to record 37m monthly users

LONDON – Guardian.co.uk retained its position as the UK’s most-visited newspaper website in December, with a record of 37 million unique users according to the latest ABCe data.

Guardian.co.uk climbs to record 37 million monthly users

LONDON – Guardian.co.uk retained its position as the UK’s most-visited newspaper website in December, with a record of 37 million unique users according to the latest ABCe data.

Marketing Society Awards for Excellence: just one week left to enter

LONDON – Just over a week remains until the entry deadline for the Marketing Society Awards for Excellence 2010.

ITV appoints Royal Mail’s Adam Crozier as chief executive

LONDON – ITV has appointed Adam Crozier, Royal Mail boss and former head of the Football Association, as chief executive.

Castrol scores Uefa Euro 2012 sponsorship deal

LONDON – Castrol has announced plans to sponsor the Uefa Euro 2012 tournament, to be held in Poland and Ukraine, as the brand looks to enhance its association with football.

LG Electronics marketing director Andrew Warner departs

LONDON – Andrew Warner, marketing director of LG Electronics UK, has left to take a senior marketing role at a travel company, leading LG to promote Paul Trueman.

Savills seeks agency for UK advertising account

LONDON – Savills has kicked off a search for an agency to handle its UK advertising account.

Kellogg hires CMW to promote new Krave brand

LONDON – Kellogg has appointed CMW to handle a digital and social media campaign to promote the launch of its new cereal brand Krave.

W&K creatives take top prize at 2009 Annas

LONDON – The Wieden & Kennedy creatives Fabian Berglund, Karen Jane and Ida Gronblom won the £25,000 top prize at this week’s Awards for National Newspaper Advertising.

MPG on alert as De Agostini calls pan-Euro media review

LONDON- De Agostini, the part-works publisher, is reviewing its media planning and buying account across Europe.

Hotels.com seeks agency for ad task

LONDON – Hotels.com, the online travel agent, is looking for an agency to handle its integrated advertising account.

Iris wins European advertising brief for Speedo

LONDON – Iris is understood to have won a pan-European integrated brief from the swimwear brand Speedo.

Viagogo hunts for integrated ad agency

LONDON – Viagogo, the online ticket exchange, is on the hunt for an agency to handle its integrated advertising account.

Work Club beats three to £4 million Sharp ad account

LONDON – Work Club has won the £4 million ad account for Sharp.

IPA faces legal advice crisis

LONDON – The IPA faces a struggle to maintain its legal advice service for agencies following the resignation of three of its specialist lawyers.

Aegis appoints Marshall to new client role

LONDON – Aegis Media has hired Jim Marshall, the former executive director of Starcom MediaVest Group and chairman of the IPA’s Futures Group, to take on the newly created role of chief client officer.

HTC calls pitch for European integrated advertising brief

LONDON – HTC, the Taiwanese smartphone manufacturer, is seeking an agency to handle its pan-European integrated advertising account.

Mindshare scoops Piaggio media account

LONDON – Piaggio Group, the owner of the Vespa scooter brand, has awarded its consolidated pan-European media account to Mindshare.

Spin the bottle iPhone application – kiss the girls

The old game spin the bottle is now available on your phone to kiss the girl you want. You can cheat the bottle to be sure to kiss the girl you like. Check the video demo of Spin the Bottle. Free download of the app spin the bottle. Advertiser: Lynx Agency: BBH