Feb
26
Uefa appoints new marketer amid commercial restructure
Posted in: UncategorizedLONDON – Uefa has appointed Guy-Laurent Epstein its director of marketing as part of a commercial restructure.
Feb
26
French Chic Fashiontography – Isabeli Fontana Covers Harpers Bazaar Russia March 2010 (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Brazilian beauty Isabeli Fontana looks ‘tres chic’ as the Harpers Bazaar Russia March 2010 cover girl. The leggy model works a floral-print Dolce Gabanna corset, a pale pink pencil dress and patterned…
Feb
26
Go-Cat lures owners to website with picture competition
Posted in: UncategorizedLONDON – Go-Cat is extending its free-running cat advertising campaign by offering prizes to people who upload photos or videos to its website to illustrate why their cat is the most adventurous in the UK.
Feb
26
Airbrushing, outdoor ads and lads’ mags face restrictions
Posted in: UncategorizedLONDON – A Home Office-commissioned review has recommended airbrushed images should be marked to show the extent they have been altered, as well as urging tough restrictions on outdoor ads and lads’ mags.
Feb
26
Paper Round (26 Feb) – a look at the day’s newspapers
Posted in: UncategorizedLONDON – The mother found guilty of starving her seven-year old child to death dominates The Guardian, the Daily Mirror, The Daily Telegraph and the Daily Mail today.
Feb
26
BMW appoints Initiative in Poland
Posted in: UncategorizedLONDON – Car manufacturer BMW has appointed Interpublic media agency Initiative to handle its media planning and buying in Poland following a three way pitch.
Feb
26
Effing Typeface
Posted in: UncategorizedUn travail du designer Alex Merto en provenance de Brooklyn, autour du thème du plaisir et de la sexualité. Une exécution réussie pour ces lettres d’alphabets et ces caractères typographiques intitulés “Effing Typeface”. La galerie complète (NSFW) est disponible dans la suite.
Previously on Fubiz
Feb
26
Marmite introduces spoof products in print and poster campaign
Posted in: UncategorizedLONDON – Marmite is preparing to launch a new print and poster advertising campaign featuring all the brands most controversial product ideas, including a fabric softener, a shower gel and a perfume.
Feb
26
Gap prepares for e-commerce drive across Europe
Posted in: UncategorizedLONDON – Gap, the clothing company, has reported a 4% uplift in fourth quarter net revenue to $4.24bn, ahead of its e-commerce push across the UK and Europe.
Feb
26
Game Group to close 43 outlets following poor trading
Posted in: UncategorizedLONDON – The Game Group, the video games retailer and operator of Game and Gamestation, has announced store and concessions closures across the UK after poor Christmas trading.
Feb
26
Glue London bolsters planning department with senior hires
Posted in: UncategorizedLONDON – Glue London has appointed Ben Tan, a communications planning director at Rapier, as its new planning director.
Feb
26
Trading Places (26 Feb): This week’s people moves in advertising, marketing and media
Posted in: UncategorizedLONDON – Michael Grade resurfaces and Paul Shearring departs as Brand Republic rounds up this week’s industry moves in advertising, digital, marketing and media.
Feb
26
The Ostrich
Posted in: UncategorizedUn très bel usage du papier dans ce court film baptisé “The Ostrich”, et réalisé par le motion-designer Lucas Zanotto. Actuellement basé à Berlin, son travail a été dévoilé au festival créatif Pictoplasma. Le sound-design est signé David Kamp. A découvrir en images et vidéo dans la suite.
Previously on Fubiz
Feb
26
STV to combine on-air and digital ad sales
Posted in: UncategorizedLONDON – STV, Scotland’s ITV franchise, is set to merge its online and on-air sales team in an attempt to maximise its offerings and create an integrated sell.
Feb
26
BBC to lose magazines division and cut back broadcast and online
Posted in: UncategorizedLONDON – The BBC will be ordered to sell off its magazines division as well as agreeing to close two digital radio stations and cut its online budget by 25%, according to The Times.
Feb
26
Amy Lennox scoops first British Council entrepreneur award
Posted in: UncategorizedLONDON – Amy Lennox, one of the founding partners of the independent media planning agency Trinity Communications, has been awarded with the first ever British Council Young Communications Entrepreneur Award.
Feb
26
Top 5 Super Bowl video ads according to neuromarketing study
Posted in: UncategorizedSands Research has conducted a neuromarketing analysis of the Super Bowl Ad 2010.
Here are their results and the ranking of the most efficient ads according to neuromarketing study.
Top 5 video of the Super Bowl Ad with brain graphics analysis
#1: Advertiser: Volkswagen – Agency: Punch[…]
Feb
26
Samurai 3D
Posted in: UncategorizedUn rendu intéressant avec ces mouvements de combat et cette séquence d’animation 3D d’une scène de Samurai. Un travail produit à RealtimeUK sous le logiciel 3Dsmax et grâce à une post-production d’AfterFX. A découvrir en vidéo dans la suite de l’article.
Previously on Fubiz
Feb
26
Gold’s Gym: Aquilo que o seu avatar não mostra
Posted in: UncategorizedTudo aquilo que você deixa de fora do seu avatar, seja no Twitter, Facebook, MSN, ou algo que o valha, leve para a academia.
É essa a mensagem da campanha impressa da Gold’s Gym, criada pela Grey da Costa Rica.
Não só de academia, mas dá pra fazer uma sequência dessa para promover serviços de psicologia e terapeutas em geral, não?
| Via AOTW
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
Feb
25
DIY LBS: Create Your Own Foursquare
Posted in: Uncategorized
Looking beyond the web, marketers are considering location-based services (LBS) as a way to extend their reach and engage consumers in the "real world." Some, including Bravo, HBO and Warner Brothers, are partnering with consumer-facing LBS like Foursquare to do so. Others are seeing a benefit in creating their own communities and geo-apps.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.