LONDON – Beiersdorf Male grooming brand Nivea for Men has signed a multimillion pound four-year deal to become the first official grooming supplier to the England football team.
LONDON – The Institute of Sales Promotion (ISP) is changing its name to the Institute of Promotional Marketing to better represent the range of activities undertaken by its members.
LONDON – Lucozade Sport has launched a new low calorie sports drink in an attempt to capture sports enthusiasts who shun drinks in the category.
LONDON – Glue London, Brand Learning, Meteorite and Elvis have all been named by the Sunday Times in its ‘Best Small Companies to Work for’ list.
LONDON (AdAge.com) — Compared to their American counterparts, European newspapers are moving slightly more quickly to prove, or at least put to the test, consumers' willingness to pay for news that's delivered digitally.
NEW YORK (AdAge.com) — Jay Leno has long been "the King of Late Night." Yet when he returns to his familiar roost tonight, he may find the kingdom has grown shabbier in his absence. Advertisers have already noticed.
NEW YORK (AdAge.com) — Here are half a dozen retail-related mobile applications that stand out for the impact they're having on the way consumers shop.
NEW YORK (AdAge.com) — There's been a lot of talk about whether social media can drive sales, but one thing is clear: Sales are starting to happen in social media — specifically, with Facebook.
NEW YORK (AdAge.com) — Toyota might be telling Capitol Hill it wants to regain the public trust, but judging from Facebook, it may not have lost it.
LONDON (AdAge.com) — Sales of Fairtrade products grew 12% last year to $1.2 billion in the U.K., as ethically sourced goods edge toward becoming part of the mainstream weekly shopping trip for British consumers.
CHICAGO (AdAge.com) — In her three years at ConAgra Foods — maker of Hunt's, Healthy Choice and Orville Redenbacher — Joan Chow, exec VP-chief marketing officer, has reenergized several of the company's once-tired product lines, opened lines of communication with senior management, championed strong increases to the marketing budget and developed a dedicated team to partner retailers known internally as the "centers of excellence."
There are a number of parallels between Olympic figure skating and preparation for a big client meeting or presentation
I'm very much afraid the government has created a dangerous precedent by bailing out the "too big to fail" banks, insurance firms and auto companies.
(TrendHunter.com) For the month of February 2010, these are the Top 100 trends, which include Soccerific Skin Art, Olympic Fashion and Romantically Racy Editorials. The rankings are based on millions of views and 2202 new…
(TrendHunter.com) For the month of February 2010, these are the Top 50 pop culture trends, which include Sassy Filthtography, Hand Bra Celebtography and Cartoon Playboy Covers. The rankings are based on millions of views…
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