Hasta La Creative!

Un superbe spot pour le constructeur allemand Audi réalisé par Aladino Debert, dont la totalité des plans sont virtuels. Les voitures ont été modélisées sous le logiciel Maya, avec un rendu sous Vray et un compositing sous Nuke. A découvrir en HD dans la suite.

Previously on Fubiz

• Audi – Friendly Competition
• Les Dangereux
• Maybe One Morning

LONDON – NBC Universal has appointed MPG International to handle the international media planning and buying account for its theme park division.

LONDON – MTV Networks has appointed PHD to handle its £2m UK media planning and buying account.

LONDON – Iris is set to launch a dedicated creative content arm, which will produce advertiser-funded programming and branded entertainment across a range of disciplines.

LONDON – Lowe Worldwide has won the pan-European ad account for Heineken International’s Strongbow Gold.

LONDON – Today’s papers mix tributes to former Labour party leader Michael Foot with continuing coverage on Conservative party donor Lord Ashcroft’s tax affairs and the return to prison of Jamie Bulger’s killer Jon Venables.

LONDON – William Grant & Sons, the global spirits brand, has appointed JPMH to handle the global CRM and digital work for its Glenfiddich whisky brand.

LONDON – The publisher Hubert Burda is reviewing the advertising and media accounts for its women’s weekly title Love It!.

LONDON – The video-on-demand market could be bucking the downturn, with the SeeSaw inventory sold by Video Initiatives sellling out until May, and proving popular among big brands including Barclays Bank, Coca-Cola and Microsoft.

LONDON – Trinity Mirror, publisher of the Daily Mirror, has reported a 41% slump in pre-tax profits after its regional titles and digital operations were hit by the severity of the advertising downturn.