In an ever-increasing digital and fragmented world, marketers are craving ways to form a deeper connection with their consumer. Maybe it's time to give the USPS another look and rethink direct marketing in the physical form, writes Ad Age Publisher Allison Arden.
Philip H. Geier Jr. has had to deal with some pretty tough characters in his years as chairman-CEO of Interpublic Group of Cos.
LOS ANGELES (AdAge.com) — A click of the cable dial these days might confuse the average viewer trying to match a show's brand with its corresponding network.
NEW YORK (AdAge.com) — What do a can of Coke and a package of Pampers have in common with an episode of "Heroes" or "30 Rock"? More than you might think.
NEW YORK (AdAge.com) — Advertisers trying to wring the most return out of their investment want to align TV ads with specific programs, characters and storylines under the theory that ads more closely linked to the shows they support are better recalled by viewers. And the networks, feeling competitive heat during a time of recessionary ad budgets, are becoming more cooperative.
NEW YORK (AdAge.com) — CBS is turning live, ad-supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales, up 20% from the year before.
NEW YORK (AdAge.com) — When it comes to mobile marketing, marketers are wise to know what phone is being used by the person you are trying to reach and target accordingly.
BATAVIA, Ohio (AdAge.com) — From his new perch as part-time UCLA marketing professor and a part-time consultant, Jim Stengel is plotting something bigger than he ever imagined at P&G. He's trying to become the de facto CMO to the world.
CHICAGO (AdAge.com) — The degree to which consultants' recommendations and findings can translate directly into advertising creative is becoming a familiar frustration for agencies.
NEW YORK (AdAge.com) — Ari Merkin will rejoin Crispin Porter & Bogusky as executive creative director in a bid to reinvigorate the agency's Miami office. The move comes as Toy, the New York boutique shop Mr. Merkin co-founded five years ago, prepares to close its doors.
NEW YORK (AdAge.com) — After a nearly yearlong hiring freeze and having shed 14,000 employees, WPP chief Martin Sorrell had a bit of good news last week: The holding company is staffing up. It's a welcomed announcement for an industry that lost almost 200,000 jobs between December 2008 and January 2010.
Indranil is an old friend and Vice President of Mudra Max. He wrote this article sometime in September ‘09, but I think it still raises some valid questions.
In 2008 the over all ad expenditure on Internet was around Rs. 600 Crores, which makes it only 1% share of over all expenditure on Media & Entertainment(M&E) industry of India. While there is growth in net audience every year, the time spent on this medium is also growing rapidly over the years. In fact the growth in time spent on the net is higher than the growth in our share of ad expenditure on this medium.
Figure 1: Avg. Daily Time Spent On Net vs. Share of Ad.
Source : Avg. Time Spent = Indian Readership Survey Round 1(IRS R1)
Share of Ad. Expenditure = Industry Estimate, FICCI- KPMG Report
TG = 12 years +
The similar chart for other media has remained either flat or declining.
Figure 2: Average Daily Time Spent On Various Media
Source: Avg. Time Spent = Indian Readership Survey Round 1(IRS R1)
TG = 12 years +
Over the period of time the role of net has also evolved in our lives. From a communication medium, today we use net from searching of information to sharing our views/work and also as an entertainment medium.
The core group for net audience is always 15-39 years. However, the share of elderly age(40 years+) on the net has also increased from 2005.
Figure 3: Age-wise Break Up Of Net Audience
Source: Avg. Time Spent = Indian Readership Survey Round 1(IRS R1)
TG = 12 years +
The core users of net, 15-39 years of age group with SEC AB spend higher time on the medium.
Figure 4: Comparison Of Time Spent On Net
Source: Avg. Time Spent = Indian Readership Survey Round 1(IRS R1)
TG = 12 years +
Why Should We Look At Net As An Advertising Option Seriously?
The core audience of net is youth(15-39 years) and from higher socio economic category(SEC) AB and is growing rapidly
This group is normally the trend setter and the early adopters for many new categories
Also the medium allows peer-to-peer communication which can be used for reviews, opinion shaping etc.
Precision targeting is possible like geographic targeting, behavioral and profile based etc.
One of the most measurable media
Advertising options are also evolving everyday.
LONDON – Specsavers has broken a new TV ad which parodies Lynx’s famous 2006 ‘Billions’ ad, featuring a multitude of bikini-clad women running towards a man on a beach.
(TrendHunter.com) For the week of March 7th, these are the Top 50 trends, which include Dark Fairy Taletography, Colorful Craptastic Stilettos and Dangerously Low Necklines. The rankings are based on hundreds of thousands…
Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Regional Executive Creative Director: Sion Scott-Wilson
Chief Creative Officer: Maru Kopelowicz
Art Director: Christopher Jones, Mark Hendy
Copywriter: William Goh
Producer: Leah Gacal
Photographer: Tariq Dajani
Retoucher: Mirage Imaging
Account manager: Heidi Afifi
Senior Account Director: Joanne Miserandino, Stephane Wahlen, Hamid Naqvi
Other Credits: Muhammed Jifri, Amr Elkashashi
Advertising Agency: Publicis, Amsterdam, The Netherlands
Art Director: Bart Oostindie
Copywriter: Jochem Visjager
Photographer: Simon Warmer
Un joli film d’animation intitulé “Second Wind”, qui a été conçu et imaginé par l’étudiant Ian Worrel durant sa dernière année d’études à l’école CalArts. Il est actuellement designer et créatif au studio Jib Jab. La vidéo est à découvrir dans la suite de l’article.
(TrendHunter.com) ‘Junkie’s Promise’ by Thais Ramos is the sort of photo shoot that makes me want to lay off the liquor forever. It features model Stéfani Zago atop the Hotel Tibagi wielding cigarettes and booze–the perfect…
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