Let’s Not Forget That the Work Is What Ultimately Matters


In our blogs, we present a defense for the existence of minority shops or the importance of talking to a particular minority group. Don't get me wrong, that is needed but that isn't what our entire days or careers are about. We are deeper than that. There are many issues that impact our ability to pursue our careers and build agencies.

New York Times Revamps Business Section Online


NEW YORK (AdAge.com) — As The Wall Street Journal prepares a New York edition aimed squarely at New York Times readers and advertisers, The Times is trying to win Journal readers and advertisers with expanded coverage of The Journal's core beat: business.

Big Catch Movie

Un intéressant court-métrage et film d’animation 3D réalisé par le freelance Moles Merlo. Un travail essentiellement sur le logiciel Maya, et un compositing sous Shake. Une bande-son signée par le compositeur Baptiste Thiry. A découvrir en vidéo dans la suite.



big1

Previously on Fubiz

London calling (twice) / Allons donc! Ah London…

londonbus2009 londonbus2010
THE ORIGINAL?
London City / Poster  – 2009
Source : Blanka.co.uk
Designed by : QuentinNewark – Atelier Works
LESS ORIGINAL :
Penguin Books “Travel with words” – 2010
Source : Adsoftheworld
Agency : IESP João Pessoa (Brazil)
Un jeu typo top. Mais la deuxième annonce marche un peu trop dans la roue de la 1ere…

Who Owns Social, Anyway?


So, who the heck owns social? That's a tricky question, not only because every business stakeholder — marketing, PR, IT, research, investor relations, media, consumer relations — seems to have a piece of social baked into their new DNA and delivery road map, but also because its definition and scope keep getting pulled in new, arguably more complicated, directions.

Another Ad Model for Twitter From Someone Who Is Not Twitter


The latest ad model for Twitter comes from Idealab founder Bill Gross, who launched Tweetup today. The startup ranks Tweets based on a proprietary algortihm (everyone's got one these days), and any brand manager/publisher can bid on placement in that ranking much like Google's AdSense.

CMT Wants to Know Do You Get Country?

div class=”imageleft”a href=”http://www.adrants.com/images/CMT002_Ad_Media_SP-1.jpg”img alt=”CMT002_Ad_Media_SP-1.jpg” src=”http://www.adrants.com/images/CMT002_Ad_Media_SP-1-thumb.jpg” width=”150″ height=”194″ //a/div

Apparently a lot of people listen to country.
pa href=”http://feedads.g.doubleclick.net/~a/4oqDEFUe-bhom9qRREypIUcp8TQ/0/da”img src=”http://feedads.g.doubleclick.net/~a/4oqDEFUe-bhom9qRREypIUcp8TQ/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/4oqDEFUe-bhom9qRREypIUcp8TQ/1/da”img src=”http://feedads.g.doubleclick.net/~a/4oqDEFUe-bhom9qRREypIUcp8TQ/1/di” border=”0″ ismap=”true”/img/a/p

Hallmark Says Do It All Before You Turn Thirty

div class=”imageleft”a href=”http://www.adrants.com/images/congratulations_twins.gif”img alt=”congratulations_twins.gif” src=”http://www.adrants.com/images/congratulations_twins-thumb.gif” width=”150″ height=”209″ //a/div

For those who think life is over once you turn 30, this promotion’s for you.
pa href=”http://feedads.g.doubleclick.net/~a/W31_szjR0ST_KOt9RUtyzKY7rB4/0/da”img src=”http://feedads.g.doubleclick.net/~a/W31_szjR0ST_KOt9RUtyzKY7rB4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/W31_szjR0ST_KOt9RUtyzKY7rB4/1/da”img src=”http://feedads.g.doubleclick.net/~a/W31_szjR0ST_KOt9RUtyzKY7rB4/1/di” border=”0″ ismap=”true”/img/a/p

Transporter Meets Knight Rider For Dark Ride

div class=”imageleft”img alt=”lexus_dark_ride.jpg” src=”http://www.adrants.com/images/lexus_dark_ride.jpg” width=”150″ height=”87″ //div

Hmm. It’s like Transporter. Except worse.
pa href=”http://feedads.g.doubleclick.net/~a/s0NHWcQnTOWkCwZbBUaMM2TelO4/0/da”img src=”http://feedads.g.doubleclick.net/~a/s0NHWcQnTOWkCwZbBUaMM2TelO4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/s0NHWcQnTOWkCwZbBUaMM2TelO4/1/da”img src=”http://feedads.g.doubleclick.net/~a/s0NHWcQnTOWkCwZbBUaMM2TelO4/1/di” border=”0″ ismap=”true”/img/a/p

Young Rubicam Brings Back Soap Opera With Phones

div class=”imageleft”a href=”http://www.adrants.com/images/young_rubicam_head_to_head.jpg”img alt=”young_rubicam_head_to_head.jpg” src=”http://www.adrants.com/images/young_rubicam_head_to_head-thumb.jpg” width=”150″ height=”84″ //a/div

As if it were something new, Young Rubicam has created…wait for it…a TV show produced by an agency and sponsored by one advertiser.
pa href=”http://feedads.g.doubleclick.net/~a/CC4P3IsClB7DGjFAP-3_9eXhiKM/0/da”img src=”http://feedads.g.doubleclick.net/~a/CC4P3IsClB7DGjFAP-3_9eXhiKM/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/CC4P3IsClB7DGjFAP-3_9eXhiKM/1/da”img src=”http://feedads.g.doubleclick.net/~a/CC4P3IsClB7DGjFAP-3_9eXhiKM/1/di” border=”0″ ismap=”true”/img/a/p

Coca-Cola to axe jobs in European marketing review

LONDON – Coca-Cola is overhauling its European marketing operation as part of a review of the wider business that could affect up to 150 roles.

Coca-Cola set to axe jobs in European marketing review

LONDON – Coca-Cola is overhauling its European marketing operation as part of a review of the wider business that could affect up to 150 roles.

Bing Defaces London With Information Overload

div class=”imageleft”a href=”http://www.adrants.com/images/bing_decide_building_projection.jpg”img alt=”bing_decide_building_projection.jpg” src=”http://www.adrants.com/images/bing_decide_building_projection-thumb.jpg” width=”150″ height=”81″ //a/div

Continuing its pointless battle to topple Google, Microsoft is pimping Bing with nighttime projections
pa href=”http://feedads.g.doubleclick.net/~a/88v6G8lHtfwd_diUmbchfFE_1R0/0/da”img src=”http://feedads.g.doubleclick.net/~a/88v6G8lHtfwd_diUmbchfFE_1R0/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/88v6G8lHtfwd_diUmbchfFE_1R0/1/da”img src=”http://feedads.g.doubleclick.net/~a/88v6G8lHtfwd_diUmbchfFE_1R0/1/di” border=”0″ ismap=”true”/img/a/p

Wizard of Dogz Seeks New Dorothy

div class=”imageleft”a href=”http://www.adrants.com/images/wizard_of_dogz.jpg”img alt=”wizard_of_dogz.jpg” src=”http://www.adrants.com/images/wizard_of_dogz-thumb.jpg” width=”150″ height=”84″ //a/div

Well here’s a good one. It’s the Wizard of Oz for those with ADD.
pa href=”http://feedads.g.doubleclick.net/~a/3BzLW_quE8XRNDPsJLQf73MNKz4/0/da”img src=”http://feedads.g.doubleclick.net/~a/3BzLW_quE8XRNDPsJLQf73MNKz4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/3BzLW_quE8XRNDPsJLQf73MNKz4/1/da”img src=”http://feedads.g.doubleclick.net/~a/3BzLW_quE8XRNDPsJLQf73MNKz4/1/di” border=”0″ ismap=”true”/img/a/p

Ewan Paterson departs CHI for DDB Chicago

LONDON – Ewan Paterson, the executive creative director of CHI & Partners, is leaving the agency to take control of the creative department at DDB Chicago.

SL Exists, iAd Discussed, Cadbury Mixes, Conan Goes basic

div class=”imageleft”a href=”http://www.adrants.com/images/sl_aotearoa.jpg”img alt=”sl_aotearoa.jpg” src=”http://www.adrants.com/images/sl_aotearoa-thumb.jpg” width=”150″ height=”100″ //a/div

Check out this collection of ads for products and retail outlets in Second Life. Yes, marketers, the place still exists.
pa href=”http://feedads.g.doubleclick.net/~a/ocaSxVwD-cNttfIoHtyNtKzUvJs/0/da”img src=”http://feedads.g.doubleclick.net/~a/ocaSxVwD-cNttfIoHtyNtKzUvJs/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/ocaSxVwD-cNttfIoHtyNtKzUvJs/1/da”img src=”http://feedads.g.doubleclick.net/~a/ocaSxVwD-cNttfIoHtyNtKzUvJs/1/di” border=”0″ ismap=”true”/img/a/p

Labour presents General Election manifesto online

LONDON – Labour has produced a landing page to prominently feature its General Election 2010 manifesto, which is also presented in the form of an interactive animated video.

Ofcom raps Nickelodeon over reverse calling service sponsorship

LONDON – Viacom-owned channel Nickelodeon has been censured by Ofcom because the 0800 Reverse sponsorship of Nickelodeon’s TEENick programming strand did not include the cost of the service.

Magna upwardly revises UK ad revenue forecast to 3%

LONDON – Magna, the media trading division of Interpublic’s Mediabrands’ unit, has forecast that UK advertising revenues will grow 3% in 2010, up from its previous prediction of a 1% drop in December.

Honda hires Amplify for CR-Z sports hybrid brief

LONDON – Honda has hired experiential marketing and social media specialist agency Amplify to raise consumer awareness of its new sporty hybrid coupe model, CR-Z, following a three-way pitch.