Paywalls will not work, says PM Gordon Brown
Posted in: UncategorizedPrime Minister Gordon Brown has expressed doubt over the feasibility of online paywalls, particularly if placed around news content, just as Rupert Murdoch’s News International prepares its first major UK foray with The Times.
Facebook concedes to online safety demands
Posted in: UncategorizedLONDON – Facebook has responded to concerns over online safety by allowing its UK users to directly report potential criminal activity to police and offering eight child protection bodies up to one billion free ad slots on its site.
Spaniels and terriers re-enact ‘Wizard of Dogz’ for BBC promo
Posted in: UncategorizedLONDON – Saint@RKCR/Y&R has created a viral rendition of the classic film ‘Wizard of Oz’ re-enacted by dogs to promote BBC One’s search for a dog to play Toto in talent show ‘Over the Rainbow’.
LBi hires Oanes as associate creative director
Posted in: UncategorizedLONDON – LBi has appointed Anorak Digital’s co-founder Anthony Oanes as its associate creative director.
Paper Round (13 April) – a look at the day’s newspapers
Posted in: UncategorizedLONDON – The Guardian splits its cover between the two leading political parties, showing ‘two visions of Britain’ today, while The Times headlines David Cameron’s promise to put the public ‘in the driving seat’.
Virgin Media Television launches campaign for ‘Sons of Anarchy’
Posted in: UncategorizedLONDON – Virgin Media Television is to launch a multimedia campaign to promote season two of the biker drama ‘Sons of Anarchy’ on male-focused channel Bravo.
Tory Party launches second phase of Brown-bashing campaign
Posted in: UncategorizedLONDON – The Conservative Party has launched its second wave of posters that again attack Gordon Brown, by highlighting the Prime Minister’s apparent poor record in office.
Peppa Pig sales pass £100m
Posted in: UncategorizedLONDON – Children’s cartoon ‘Peppa Pig’ has now grossed more than £100m in spin-off sales, according licensors E1 Entertainment
Eurostar to reposition as gateway to Continent
Posted in: UncategorizedLONDON – Eurostar is positioning itself as a wide-ranging travel brand to fend off potential competition from other rail networks seeking to operate the cross-Channel service.
Plenty drops ad characters
Posted in: UncategorizedLONDON – Plenty, the kitchen towel brand formerly known as Bounty, has ditched brand mascots Brenda and Audrey in favour of a Latino cleaning superhero called Juan Sheet.
Debenhams posts flat sales despite £2m TV campaign
Posted in: UncategorizedLONDON – Debenhams, the fashion retailer, has reported static like-for-like sales for the last six months, despite its first TV advertising campaign for almost three years.
VW shifts ad focus to value message
Posted in: UncategorizedLONDON – Volkswagen is switching its marketing strategy away from a focus on the quality of the brand toward emphasising the value for money that the marque offers.
Parties fall in line over marketing to kids
Posted in: UncategorizedLONDON – A controversial website that will enable parents to complain about sexualised products and marketing aimed at children will go ahead whether Labour or the Conservatives win the general election.
Twitter debuts ‘Promoted Tweets’ ad platform
Posted in: UncategorizedLONDON – Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.
Natmag launches online planning tool for wedding title
Posted in: UncategorizedNatMag’s bridal website YouandYourwedding.co.uk has launched what it claims is the country’s first integrated online planning tool and personalised microsite for couples planning their wedding.
Netvibes Showcase
Posted in: UncategorizedAprès la vidéo Fubiz Redesign, voici un projet des agences Fubiz Interactive et Sonacom pour le client Netvibes. La vidéo, réalisée par Mattrunks, présente leurs services (widgets et dashboards) et leur nouvelle baseline. A découvrir en vidéo HD dans la suite.
Travail vidéo : Mattrunks / Production son : Sonacom / Projet : Fubiz Interactive
Previously on Fubiz
Asda raises awareness of Kwik Cricket sponsorship
Posted in: UncategorizedLONDON – Asda is to step-up promotional support of its Kwik Cricket activity ahead of the summer, continuing the grass-roots activity it has run since 2006.
Desinfex: Duel, Bomberman
Posted in: Uncategorized“Desinfex. Kills 99.9% Of Germs.”
Advertising Agency: Ade, Bogotá, Colombia
Creative President: Nacho Martinez
Creative Director: Giovanny Saavedra Millan, Checho Sarabia Ascanio
Art Directors: Pedro Cardenas, Dina Luz Garzon
Copywriter: Francisco Gonzalez
Illustrator: Zero Fractal
Additional Credits: Demetrio Alexiades, Maria Raigoza, Miguel Hernandez, Juan León, Carlos Lopez, Carlos Quintero, Grace Mojica, Laura Soler, Juan Duque, Danny Holguin, Antonio Mendoza, Diana Caicedo, Mario Smith, Luis Rojas Y Giovanny Sabogal
Producer Agency: Sharys Franky
Published: March 2010