Sep
20
TVC: Unlimited internet, suits everyone.
Posted in: UncategorizedAdvertising Agency: Leo Burnett, Kuwait
Via [Ads2Blog]
Sep
20
Dell Names Karen Quintos CMO
Posted in: Uncategorized
NEW YORK (AdAge.com) — Karen Quintos, a 10-year veteran of Dell, was named CMO by the marketer on Monday. She replaces Erin Mulligan Nelson, who departed for Bazaarvoice.
Sep
20
Braincast: NBC 2010 e um pouco de futebol
Posted in: UncategorizedOlha aí, um novo Braincast pra você e o vovô, trazendo alegria e… bem, deu pra entender.
Nesse episódio 28 falamos sobre o NBC 2010, evento que trouxe ao Brasil alguns palestrantes como David Eriksson da North Kingdom, Matt Smith da The Viral Factory, Gareth Kay e Robert Riccardi da Goodby, Silverstein & Partners, entre outros.
Contamos sobre as nossas impressões do evento, além dos três campfires que organizamos por lá. Vale dizer que teremos alguns vídeos desses debates que publicaremos aqui no Brainstorm #9 ao longo dos próximos meses.
No meio disso tudo, você ainda descobre o que é preciso fazer para o Carlos Merigo participar da ação de mídias sociais da sua marca.
[ Essa semana de Braincast é um oferecimento de O Livreiro, a rede social para quem gosta de ler. ]
Para não perder nenhum vídeo do Braincast, assine nosso canal no YouTube ou acompanhe pela seção Braincast.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Sep
20
Pizza Hut Cuties Front New Campaign
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/pizza_hut_cutie.jpg”img alt=”pizza_hut_cutie.jpg” src=”http://www.adrants.com/images/pizza_hut_cutie-thumb.jpg” width=”150″ height=”133″ //a/div
Much like McDonald’s used to do, Pizza Hut, for its new Your Favorites Your Pizza Hut campaign is bringing out its fresh-faced talent to front the new campaign.
pa href=”http://feedads.g.doubleclick.net/~a/3Jh5CF_64tECYh8x3XnAX-WSzCE/0/da”img src=”http://feedads.g.doubleclick.net/~a/3Jh5CF_64tECYh8x3XnAX-WSzCE/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/3Jh5CF_64tECYh8x3XnAX-WSzCE/1/da”img src=”http://feedads.g.doubleclick.net/~a/3Jh5CF_64tECYh8x3XnAX-WSzCE/1/di” border=”0″ ismap=”true”/img/a/p
Sep
20
Nothing Sticks Like An Audi Quattro
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/audi_quattro_magnet_lowe_raoche.jpg”img alt=”audi_quattro_magnet_lowe_raoche.jpg” src=”http://www.adrants.com/images/audi_quattro_magnet_lowe_raoche-thumb.jpg” width=”150″ height=”84″ //a/div
To prove just how much the Audi Quattro all-wheel drive hugs the road, Lowe Roche put together a stunt during the Toronto Film Festival.
pa href=”http://feedads.g.doubleclick.net/~a/P2XFJu_LrOOCUnAhAYv0uJZ-9P8/0/da”img src=”http://feedads.g.doubleclick.net/~a/P2XFJu_LrOOCUnAhAYv0uJZ-9P8/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/P2XFJu_LrOOCUnAhAYv0uJZ-9P8/1/da”img src=”http://feedads.g.doubleclick.net/~a/P2XFJu_LrOOCUnAhAYv0uJZ-9P8/1/di” border=”0″ ismap=”true”/img/a/p
Sep
20
Why Measurement Is Still Screwing Up the Online Ad Business
Posted in: Uncategorized
Measurement must be approached as a business process that incorporates research science rather than as a research process that seeks support from the businesses. And that business process must be one that incorporates a vision and a structure for change management, innovation and quality assurance. Discrete research RFP's alone cannot fix the problem.
Sep
20
The Twitter Tax
Posted in: Uncategorized
Today's creative marketing challenge isn't to find new ways to distract, entertain or engage with consumers as much as it is to get them to not only comprehend reality, but learn to love it. How your 2011 strategy accomplishes this goal should be top-of-mind for you.
Sep
20
Erin Mulligan Nelson Leaves Dell for Bazaarvoice
Posted in: Uncategorized
NEW YORK (AdAge.com) — Not only will Dell have a new creative shop running its consumer, small, medium and public businesses accounts this winter but the PC giant will also have a new top marketer, again. Today Dell will announce that Chief Marketing Officer Erin Mulligan Nelson will be leaving the company to join another Austin, Texas-based company, Bazaarvoice, a 5-year-old company that assists marketers in capturing, displaying, sharing, and analyzing customer conversations online.
Sep
20
Poor Ticket Purchase Requires Big Ass Binoculars
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/stubhub_binocular_ad.jpg”img alt=”stubhub_binocular_ad.jpg” src=”http://www.adrants.com/images/stubhub_binocular_ad-thumb.jpg” width=”150″ height=”83″ //a/div
From Duncan/Channon comes a new commercial for StubHub which makes the argument improper ticket purchasing could result in the use of high powered binoculars because you’ll be sitting in the nose bleed seats.
pa href=”http://feedads.g.doubleclick.net/~a/jlYh3MxBtX22dyiSeaQOeapc16I/0/da”img src=”http://feedads.g.doubleclick.net/~a/jlYh3MxBtX22dyiSeaQOeapc16I/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/jlYh3MxBtX22dyiSeaQOeapc16I/1/da”img src=”http://feedads.g.doubleclick.net/~a/jlYh3MxBtX22dyiSeaQOeapc16I/1/di” border=”0″ ismap=”true”/img/a/p
Sep
20
Angled House Extensions – The Faceted House 1 by Paul McAneary Architects is Small but Voluminous (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Faceted House 1 by Paul McAneary Architects is simply just an extension that has been added on to a two-story home for additional space. This small add-on is located in Hammersmith, London. From the…
Sep
20
Warning: This Commercial Hurts
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/frosty_jack_cider_sit.jpg”img alt=”frosty_jack_cider_sit.jpg” src=”http://www.adrants.com/images/frosty_jack_cider_sit-thumb.jpg” width=”150″ height=”83″ //a/div
Ever get up in the middle of the night to have a little snack and end up making so much noise you wake up your partner?
pa href=”http://feedads.g.doubleclick.net/~a/8LVNYMrzyJqh4yAnKkoikSgnaeU/0/da”img src=”http://feedads.g.doubleclick.net/~a/8LVNYMrzyJqh4yAnKkoikSgnaeU/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/8LVNYMrzyJqh4yAnKkoikSgnaeU/1/da”img src=”http://feedads.g.doubleclick.net/~a/8LVNYMrzyJqh4yAnKkoikSgnaeU/1/di” border=”0″ ismap=”true”/img/a/p
Sep
20
Apparently, the ADDY’s Cost Too Much
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/aaf_kc.jpg”img alt=”aaf_kc.jpg” src=”http://www.adrants.com/images/aaf_kc-thumb.jpg” width=”150″ height=”109″ //a/div
There seems to be a revolt one local chapter of the American Advertising Federation over the national board’s recent decision to increase the price of ADDY entries.
pa href=”http://feedads.g.doubleclick.net/~a/YC-DZ6hb7XVjouUqC2V0v42OoVU/0/da”img src=”http://feedads.g.doubleclick.net/~a/YC-DZ6hb7XVjouUqC2V0v42OoVU/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/YC-DZ6hb7XVjouUqC2V0v42OoVU/1/da”img src=”http://feedads.g.doubleclick.net/~a/YC-DZ6hb7XVjouUqC2V0v42OoVU/1/di” border=”0″ ismap=”true”/img/a/p
Sep
20
Glamorous Poolside Abodes – The Dwelling in Pozuelo de Alarcon Provides Ultra Comfort (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) ‘A-cero Architecture Studio’ has once again created a stunning house in Pozuelo de Alarcón, a small town located in Spain. From looking at the home’s exterior design, you can see that it combines different…
Sep
20
Art Director’s Club Launches Video Series
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/yt_show_tell_adc.jpg”img alt=”yt_show_tell_adc.jpg” src=”http://www.adrants.com/images/yt_show_tell_adc-thumb.jpg” width=”150″ height=”130″ //a/div
The Art Director’s Club has launched “The Creative Process Illustrated – on YouTube”, a new series of with leading creatives.
pa href=”http://feedads.g.doubleclick.net/~a/WLWIzlseTyMZuV_FcZzsUj-VyZg/0/da”img src=”http://feedads.g.doubleclick.net/~a/WLWIzlseTyMZuV_FcZzsUj-VyZg/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/WLWIzlseTyMZuV_FcZzsUj-VyZg/1/da”img src=”http://feedads.g.doubleclick.net/~a/WLWIzlseTyMZuV_FcZzsUj-VyZg/1/di” border=”0″ ismap=”true”/img/a/p
Sep
20
FIFA 11 | We Are 11
Posted in: Uncategorized
Apesar de eu ter a impressão de que lançam uma nova versão a cada 6 meses, a série FIFA continua sendo o melhor game de futebol que se tem notícia. Fãs de PES podem espernear a vontade, o fato é esse.
A campanha da edição 2011 traz, mais uma vez, uma longa lista de astros do futebol disputando uma partida virtual, em uma arena cheia de efeitos e traquitanas. Mas obviamente, como fica claro na tosca montagem final, nenhum deles se encontrou em um mesmo dia de gravação.
A criação da Wieden+Kennedy.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Sep
20
Investigation Turns Up Real Star of Infamous ‘Daisy’ Spot
Posted in: Uncategorized
The folks over at Conelrad, who've over the years compiled a comprehensive history of the infamous "Daisy" spot, have turned up the woman who starred in the spot. It was the first TV gig for Monique Corzilius, aka Monique Cozy, who also did ads for Lipton, Kool Pops and Kodak.
Sep
20
Is Your Agency or Career Best Served by Being a Niche Player?
Posted in: Uncategorized
Do "car agencies" create better car advertising? No. How about jewelry or fashion or package goods or banking/finance or any of the other niches we can name? What have we observed from these niches? The work starts looking and sounding alike, and the clients' bottom line suffers. We see it time and time again. And yet, we gravitate towards niches like moths towards a flame.
Sep
20
Futuristic Speedsters – The Alfa Romeo Spogliato Sports Car is Stylishly Hot (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Alfa Romeo Spogliato sports car resembles the design of a classic sports car from the 1940s with a futuristic spin. Designer Gaëtan Francq went against the stereotypical view of how a sports car should…
Sep
20
Wrist-Worn Techcessories – Sprint Firsts in Wrist Technology (THTV)
Posted in: Uncategorized
(TrendHunter.com) Pictogram bangles, digital dating bracelets and holographic wrist phones. Today we hunt: WRIST-WORN TECHCESSORIES – Sprint firsts in wrist worn technology.
Many people no longer rely on wristwatches due…
Sep
20
OK Go – White Knuckles
Posted in: UncategorizedAprès les 2 excellents clips This Too Shall Pass et End Love, le groupe Ok Go viennent de lancer leur nouveau vidéo-clip sur le titre “White Knuckles”. Une direction de Trish Sie, pour ce titre extrait de l’album Of the Blue Colour of the Sky. A découvrir en vidéo dans la suite.
Previously on Fubiz
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.