Sep
20
Is Your Agency or Career Best Served by Being a Niche Player?
Posted in: Uncategorized
Do "car agencies" create better car advertising? No. How about jewelry or fashion or package goods or banking/finance or any of the other niches we can name? What have we observed from these niches? The work starts looking and sounding alike, and the clients' bottom line suffers. We see it time and time again. And yet, we gravitate towards niches like moths towards a flame.
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