Hasta La Creative!

The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.

Advertising Agency: Mayo Draft FCB, Peru
General Creative Directors: Ricardo Ortiz, Germán Garrido
Creative Director: Alejandro “Lato” La Torre
Art Director: Jorge Romero
Copywriter: Alejandro “Lato” La Torre
BTL Executive: Sandra Goicochea

(TrendHunter.com) Mavi Staiano has taken everyone’s favorite pastime, Facebook stalking, a little bit further. After hours and hours of online stalking, she has collected over 5,000 images and screen shots of random Facebookers.…

(TrendHunter.com) Most of us have a living room where we can place a TV and a couple of speakers, and just sit back to enjoy a movie on a Friday evening. But why have a typical home theater when you can have a Stargate-themed…

NEW YORK (AdAge.com) — The news is in the news yet again. People familiar with the situation are throwing cold water on an online report from New York magazine that suggests CNN and CBS News are once again on the cusp of a partnership — although there are plenty of reasons why a deal could make sense for either side.

CHICAGO (AdAge.com) — Burger King has tapped Natalia Franco as exec VP-global CMO. Ms. Franco was previously global VP-marketing and innovation at Coca-Cola Co., where she was charged with supervision of the brand's division that serviced BK rival McDonald's. She will report directly to CEO John Chidsey and start her new role May 17.

NEW YORK (AdAge.com) — A draft of a long-awaited bill that was released today seeks to rein in exactly how web publishers and advertising networks can collect and make use of an individual's information, whether that information is explicit, such as a person's name and address, or implicit, such as their click-stream.

Perhaps you've seen "It's Not a Planet, It's Our Home," the viral video created by Leo Burnett, Sydney, and Ben Lee for the World Wildlife Fund. Also worth checking out is a behind-the-scenes look called "The Making of Space Monkey" over at Creativity.

In the past, the whole world of positioning was really simple. You targeted an audience, articulated a promise and then communicated the heck out of it. You created advertising. Today everything is an advertisement — starting with what it is you are selling.

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Adify Media, an advertising network that places ads on niche sites, wants us to know just how niche some people can be.
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