The consumer’s ability to interact with advertising will be fundamental to how consumers will engage with brands in the future, according to Graham Thomas, former deputy chairman of Saatchi & Saatchi UK and Europe.
LONDON – Aston Martin, the luxury sports car manufacturer, is looking for an agency to handle the launch advertising for its Cygnet city car.
LONDON – From airbrushing and bigotgate to Murdoch and Mumsnet, in ten easy steps. Brand Republic rounds up the media moments from this year’s general election campaign.
LONDON – Confused.com, the price-comparison website, is on the hunt for an agency to handle its direct marketing account.
LONDON – The release of ‘Iron Man 2’ delivered almost 1.6 million cinema impacts for travel and activities website Lastminute.com, according to estimated figures from Digital Cinema Media.
LONDON – Miroma Group, the media barter company, has appointed Nicola Thomson, the former Global Radio marketing director, as its group client services director.
LONDON – Dentsu has won the advertising account for Greentomatocars, the environmentally friendly taxi service.
LONDON – VisitBritain, the tourism agency, has appointed Albion as the lead strategic agency for its global digital account.
Advertising Agency: BBH, New York, USA
Production Company: 1st Ave Machine, New York
Director: Aaron Duffy
Chief Creative Officer: Kevin Roddy
Executive Creative Directors: Pelle & Calle Sjoenell
Executive Creative Director: Robert Wong, Google Creative Lab
Art Director: Steve Peck
Copywriter: Jared Elms
Project Manager: Jessica Bigarel, Google Creative Lab
Head of Broadcast: Lisa Setten
Agency Producer: Orlee Tatarka
Executive Producer: Sam Penfield
Line Producer: Michael Solomon
Conceptual Fabricator: Bob Partington
Editorial: Lost Planet
Editor: Charlie Johnston
Executive Producer: Krystyn Wagenberg
Assistant Editor: Chris Huth
Producer: Meagen Carroll
Telecine: Katabatic
Telecine Artist: Emery Wells
Producer: Dave Escovitz
Online: Black Hole
VFX Artist: Tim Farrell
Producer: Tim Vierling
Audio: Plush NYC
Audio Engineer: Rob Fielack
Sound Designer: Joseph Fraioli @ JafBox Sound
Advertising Agency: BBDO Russia, Moscow, Russia
Creative Director: Mihai Coliban
Art Directors: Pavel Ganin, Alexander Solodkiy
Copywriters: Maxim Ponomarev, Egor Gavrilin
Studio: Wireframe
Published: April 2010
LONDON – Virgin Media has shifted its entire advertising, digital and direct marketing account, worth £71 million, into DDB UK and Rapp.
LONDON – The Museum of London is launching its biggest marketing campaign to date to support its new £20m Galleries of Modern London exhibitions, set to open on 28 May.
Adverputt is a great idea! It’s a website with a virtual golf game.
Any advertiser can sponsor one hole, it will be branded with the colours and the logo of the advertiser.
Additionally the hole will be clickable to redirect to the advertiser’s website and when a hole will be complete[…]
(TrendHunter.com) The Loftbox 101 is an incredibly unique approach to creating space divisions in loft and warehouse offices and apartments where walls are generally kept to the outside.
The Loftbox 101 serves to provide…
LONDON – Bauer Radio, GMG Radio’s sponsorship and promotions team, and GTN will go head to head for the award for national sales team of the year at this year’s Arqiva Commercial Radio Awards.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Stefania Siani, Federico Pepe
Copywriter: Luca Bartoli
Art Director: Luca Menozzi
Photographer: Raffaello Bra
Published: May 2010
LONDON – Swedish pear cider brand Kopparberg is rolling out an alternative music-themed campaign, encouraging consumers to abandon their favoured drink habits.
LONDON – Compeed, the Johnson & Johnson-owned brand, has appointed Velocity Sports & Entertainment to handle its global sponsorship of the ATP Tennis World Tour.
LONDON Pay-TV broadcaster BSkyB has strengthened its marketing team with the appointment of Andrew Mortimer, head of comms planning at Manning Gottlieb OMD, to the new position of director of media strategy and planning.
JCDecaux Airport has appointed former Titan Outdoor marketing director Steve Cox to the position of marketing director, replacing Richard Malton who left the role last month.
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