LONDON – Independent wine merchant Laithwaites Wine has hired eCRM specialist agency Underwired Amaze to help improve its relationship with customers though digital channels.
LONDON – A&E Television Networks (AETN), owner of the History and Biography channels, has retained Tremor Media to deliver pre-roll video advertising across its consumer websites.
“Switch your routine for ours. www.switchyourroutine.com”
It is common for people to change physical activity by sedentary lifestyle, spending hours in front of the computer or Televison. Now, the Companhia Athletica gym proposes a new challenge: why not do otherwise? This is the synthesis of a campaign created by DDB Brasil. The ads are a series of posters made by hand with pieces of electronics that were dismantled and turned into real sculptures. As an example, computer components that formed a boxer or TVs that became a weight lifter. The campaign was made in artisan way, taking about four months to be produced and completed in March of this year. This whole production process is in a hotsite (www.switchyourroutine.com) that brings all the project making of with videos, giffs and pictures of every detail, in addition to the ability of people to download posters in high resolution and share the project on social networks.
Advertising Agency: DDB, Brasil
Creative Director: Sergio Valente, Rodrigo Almeida, Renata Florio, Moacyr Neto
Creative’s: Renata El Dib, Murilo Melo, Gabriel Sotero
Photographer: Ricardo Barcellos, Sergio Prado
Illustrator: Renata El Dib, Murilo Melo
Web producer: “Denis” Gustavo Alves
Programmer: Fernando Kreigne
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Art buyer: Clariana Regiani da Costa, Carmen Castillo
Approved by: Marcos Nisti
LONDON – Coca-Cola is bidding to up its environmental credentials with the launch of a interactive sustainability app.
“Braun Precision Trimmer.”
Advertising Agency: BBDO, Düsseldorf, Germany
Creative Director: Toygar Bazarkaya, Sebastian Hardieck
Art Director: Karolina Bukowiecka
Copywriter: Peter Engelbrecht
Post production: Zerone
Published: January 2010
(TrendHunter.com) At first glance, you may think that the Newell motor coaches are just basic motor homes you can take around the country with you. But wait until you see the inside of these babies–your mind will be blown…
LONDON – Rajar chief executive Sally de la Bedoyere has been appointed director of income generation for the Royal Society for the Prevention of Cruelty to Animals.
LONDON – The Gate has been appointed by Friends Provident to create and produce the sponsorship idents for Sky’s broadcast of the Friends Provident t20 cricket tournament.
(TrendHunter.com) The artwork of Ivan Ebel is certainly shocking. Some of his artworks don’t leave anything to the imagination, whereas other paintings are completely filled with bizarre creativity.
With his work on anatomical…
LONDON – Future’s UK chief executive Robert Price is to step down from his post at the magazine publisher to take the role of UK managing director for Twentieth Century Fox Home Entertainment.
LONDON – Lewis Hamilton and Jenson Button will this weekend race at the Monaco Grand Prix with diamond encrusted steering wheels.
(TrendHunter.com) Talk about perfect combinations; the Karl Lagerfeld Eres photoshoot is perfection. Eres is known for its beautiful underwear and swimwear, while Karl Lagerfeld is known for pretty much everything related…
LONDON – Marks & Spencer has launched a new version of its website designed for use on mobile phones and mobile devices, which it claims is the first mobile site from a major UK high street retailer.
LONDON – Haymarket Network has produced an online magazine for tonight’s UEFA Europa League final between Fulham and Atletico Madrid.
ITN Productions has appointed 4th Screen Advertising’s Miguel Tatay as its first head of mobile.
“Sounds for silence. Classic silent films reinterpreted by today’s musicians. As from 30th April at all newsagents.”
Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Creative Director: Alessandro Canale
Art Director: Corrado Frontoni
Copywriter: Lombardi Mariano
Illustrator: Corrado Frontoni
Group Client Director: Elisabetta Pesci
Account Manager: Pierluigi Scozzi
(TrendHunter.com) Warmer weather wouldn’t feel right without the perfect trappings, and the Topshop Summer Fete 2010 collection offers great floral accents to complement those sunny days. Although their lookbook styling…
LONDON – The Sunday Telegraph is replacing The Independent as the ad sales partner and distributor of Red Bull’s monthly sports and lifestyle title, The Red Bulletin.
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