Hasta La Creative!

Há alguns dias atrás, eu recebi um e-mail do diretor de arte da agência sueca Akestam Holst, falando sobre um aplicativo online feito por eles para a Carlsberg, mais especificamente para a linha de bebidas Xide, que propõe diferentes conteúdos musicais, personalizados através de um hotsite, criando o clima adequado para uma festa. O vídeo-case abaixo mostra os detalhes do Xide Mood, incluindo resultados.

Costumo dizer que os consumidores de hoje são muito mais rabugentos. Eles anseiam por serviços e cuidados, ao invés de esperar que uma marca lhe venda um estilo de vida, como acontecia anteriormente. E com a “revolução digital” e todas as suas  ferramentas interativas, responder a essas novas necessidades por ofertas de serviços super relevantes a qualquer momento torna-se possível.

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As if the existing GoDaddy hotties weren’t enough, the domain name registrar has enlisted Asian musician, model and actress Ella Koon to represent the brand in Asia.
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Yesterday Macy’s Girl, along with the Material Girl and her daughter, Lourdes appeared at Macy’s in New York for the launch of Lourde’s Material Girl clothing line.
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The U.S. added fewer new households in 2010 than at any time in the last 30 years. Why? And what does it mean for marketers?

(TrendHunter.com) This Russian photography duo always takes my breath away and the latest Andrey Lili ‘Hot Summer’ photo series doesn’t disappoint. Sultry and sizzling, it has an otherworldly essence about it, which might…

div class=”imageleft”a href=”http://www.adrants.com/images/ali_lohan_6126_clothing_minidress.jpg”img alt=”ali_lohan_6126_clothing_minidress.jpg” src=”http://www.adrants.com/images/ali_lohan_6126_clothing_minidress-thumb.jpg” width=”150″ height=”100″ //a/div

Well we suppose if you’re in jail and you’ve got a clothing line to promote, you can always enlist the help of a family member.
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(TrendHunter.com) It’s the 2011 Trend Report season! As we gear up, I had interviews this week with CBC, Inc, BNN and the National Post. Plus we got to welcome some new clients to our 2011 Trend Reports business including:…

Have you ever wanted to play with big-time creatives like the partners and chief creative officers of Crispin, Porter+Bogusky? Lunch with industry legends Jerry Della Femina, George Lois and Allen Rosenshine? Starting Sept. 27, the Advertising Club of New York is opening online bidding in its first All Access Auction, featuring 29 New York experiences with high-profile executives in media, marketing and advertising. The auction will raise funds for the Advertising Club Foundation, which supports educational initiatives, scholarships and mentoring programs for students looking to enter the business.

So is the new Twitter interface a step forward, sideways or backward? Will the power users, purists and post-happy pontificators freak along the lines of the Digg revolt a year ago? Any good lessons a CMO might draw from this platform's attempted migration to increased consumer happiness? If anything, Twitter's latest move is yet another push toward a world of real-time everything.

Para celebrar a venda de 500 mil unidades do Fiat 500, a montadora italiana vai apresentar, no próximo salão do automóvel de Paris, o Fiat 500 Millesima, um carro único cuja carroceria será completamente coberta por 1.500 fotos de rostos dos consumidores.

Os interessados em enviar suas fotos, devem entrar no hotsite da promo e reservar um dos quadrados disponíveis na imagem do veículo. Há integração com o Facebook para o usuário que queira personalizar seu espaço reservado com imagens de seus contatos.

Embora ela não tenha um conceito nem uma mecânica nova, esta ativação segue a linha de posicionamento da marca orientada na participação dos consumidores e clientes potenciais, como acontece desde o lançamento deste modelo, quando foi lançada a plataforma multimídia “500 Wants You“.