Sep
23
Sports Authority Taps Team Detroit for Media, Creative
Posted in: Uncategorized
NEW YORK (AdAge.com) — Sports Authority has named WPP's Team Detroit as its new lead agency after a four-month review. The move, which comes as the sporting goods retailer seeks to reposition its brand, means Team Detroit replaces Interpublic Group of Cos.' Deutsch as the primary media-buying and -planning agency and Post Central on creative duties.
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