Hasta La Creative!

A Nissan explicou que o conceito do modelo Juke, que combina a força de um SUV com estilo de um esportivo, é mostrar a atitude do design corajoso e “chocante” do carro.

Mas o que eu vejo é mais um comercial em que o veículo vai andando e causando mudanças por onde passa. Nós já vimos isso milhares de vezes, certo?

Bem, então porque eu estou falando desse filme? Porque ele é cinematograficamente bonito, pretensioso com seus dois minutos de duração, e tem na trilha a cantiga “Twinkle Twinkle Little Star” cantada por Fredrika Stahl

A criação é da TBWA\G1 e da TBWA\PARIS, com produção da Wanda.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) I’ve seen quite a few architectural concepts before, but I don’t think any of them can rival the ‘Slow Uprising’ complex in the categories of imagination and creativity. It looks like it would fit perfectly…

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RadarOnline’s Jessica Campbell was on some red carpet somewhere and she decided to ask celebrities if they would go naked for the organization’s ad campaigns.
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How appropriate. While the advertising industry kicks off its annual circle jerk, Kate Moss finds herself in the middle of another.
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Yahoo and the Ad Council today are announcing the launch of the second annual Create for a Cause competition to recognize the best in digital advertising for public service campaigns. The contest will run from Oct. 11 to Dec. 3 and will be open to all agencies that have created digital efforts for nonprofit and federal government agencies.

Advertising Agency: Santo, Buenos Aires, Argentina
Creative Director: Maximiliano Anselmo, Luigi Ghidotti, Pablo Minces, Sebastian Wilhelm

Study # 7
Production Company. Pank
Director. Pablo Fusco.
Executive Producer. Lucas Urquiza.
Producer. Tomas Veloso.
Director Assistant. Facundo Españon.
DP. Sebastian Gallo.
Post Production. Che Revolution Post
Colorist. Jorge Russo
Vfx Supervisor. Alejandro Iturmendi
Online / Vfx compositors . Jonathan Monroig.
Music & Sound design. Animal Music

Ass-Kicking Concept

Production Company. Pank
Director. Pablo Fusco.
Executive Producer. Lucas Urquiza.
Producer. Tomas Veloso.
Director Assistant. Facundo Españon.
DP. Sebastian Gallo.
Post Production. Che Revolution Post
Colorist. Jorge Russo
Vfx Supervisor. Alejandro Iturmendi
Online / Vfx compositors . Emilio Arnaguren – Martin Larravide
Music & Sound design. Animal Music

Countryside

Production Company. Landia
Director. Andy Fogwill
Executive Producer. Claudio Amoedo
Production manager. Diego Dutil
Director Assistant. Sebastian Hall
DP. Carlos Ritter
Post Production. Che Revolution Post
Colorist. Jorge Russo
Vfx Supervisor. Alejandro Iturmendi
Flame artist . Alejandro Staropoli
Music. Chase: “Upset” by Maxi Trusso. Romantic: Animal Music
Sound Design. Animal Music

The Sneaker of the Future

Production Co. POSTER
Director. Sebastián Caporelli
Executive Producer. Mariano Echarri
Animation / VFX. WOLF VFX
Music & sound design. Animal Music

Training Center

Production Co. POSTER
Director. Sebastián Sánchez
DOP. Demián Rodenstein
Stereographer. Sebastián Tolosa
Executive Producer. Mariano Echarri
Post Production Co. WOLF VFX
VFX Supervisor / 3D. Nicolas Cragnolino
VFX Artist. Leonardo Muzzin / Jr. Santeiro.
Music. “No no no” by Poncho.

Ballet

Production Company. Nunchaku Cine
Director. Nicolas Kasakoff / Federico Cummins
Executive Producer. Claudio Pastorino / Juan Manuel Menvielle
Producer. Cecilia Cardenas
Production manager. Javier Flores
DP. Cristobal Cottet
Art director. Chopy Casariego
Dresser. Lucia Beruti
Music. “Monterrey” by El Chavez.

Assland

Production Company. PUNGA™ / La Posta Cine
Director. Tomi Di
Executive Producers. Patricio Verdi Brusati / Pablo Tufaro
Music & Sound design . Animal Music

“Boysen. An accredited Responsible Care company for environmental safety.”

Advertising Agency: TBWA\Santiago Mangada Puno, Philippines
Art Director: Jake Tesoro, Manuel Villafania
Copywriter: Melvin Mangada, Bryan Sly
Photographer: G-nie Arambulo
Digital Artists\CGI: Rusby Gonzales, Nolan Fabular
Production Company: Chromagraph

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Hoping to “fuel online creativity and move brand marketing dollars to interactive” and spitting in the face of the notion the banner is dead, the Interactive Advertising Bureau, standards body for interactive advertising formats, is, for the first time, hosting a competition to develop new online advertising units.
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IAB MIXX, OMMA Global, Web 2.0, Fast Company Global CEO Summit, ARF, The Dirty Little Word, Night of the Ad Eaters, VideoEgg Battle of the Bands, AWNY, The Big Ad Gig, ANA, Facebook Party and 3 billion other entities and events.
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CGC, ou Consumer Generated Content, é uma prática recente no marketing, e se baseia em conteúdos gerados pelos consumidores e usuários dos produtos e das marcas a serem comunicadas.

O fato de possibilitar o compartilhamento de conteúdo compatibiliza com uma demanda cada vez maior do consumidor moderno, que anseia por gerar seu próprio conteúdo e ver aquele seu conteúdo reverenciado de alguma maneira.

Nesta semana, recebi a informação de que a Disney está à procura de vídeos e fotografias que capturam experiências inesquecíveis enquanto as pessoas estiveram de férias nos seus parques da Disney World.

Através desta campanha, intitulada “Let the Memories Begin“, a Disney espera estampar seus próximos informativos, como anúncios de televisão, jornais, revistas e até folders, com conteúdos reais e verdadeiros. Para isso, as pessoas estão sendo convidadas a acessar o brand channel www.youtube.com/disneymemories e compartilhar estes momentos inesquecíveis.

A ideia desta campanha, a primeira que se apropria do conteúdo gerado pelo consumidor, surgiu depois de uma pesquisa feita com norte-americanos e canadenses. Os entrevistados indicavam as férias como o momento familiar mais inesquecível de todos.