NEW YORK (AdAge.com) — Google TV is coming to a Best Buy near you this month, and a raft of cable networks, news outlets and internet companies are coming in the box.
"Everything has changed" is the message marketers have been reacting to recently. And because everything has changed, marketers believe they have to change everything in their marketing programs.
div class=”imageleft”a href=”http://www.adrants.com/images/elise_freeman.jpg”img alt=”elise_freeman.jpg” src=”http://www.adrants.com/images/elise_freeman-thumb.jpg” width=”150″ height=”85″ //a/div
To promote Jonathon Kellerman’s new book, Deception, which features Dr. Alex Delaware as a forensic psychologist for the LAPD who is investigating the murder of Windsor Prep Academy teacher Elise Freeman, a video of “Elise Freeman” has been seeded on YouTube.
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a href=”http://feedads.g.doubleclick.net/~a/WomiUs-cP_NH2tTxiv7Dvb_js2E/1/da”img src=”http://feedads.g.doubleclick.net/~a/WomiUs-cP_NH2tTxiv7Dvb_js2E/1/di” border=”0″ ismap=”true”/img/a/p
Ontem, o Google postou mais este vídeo no YT para divulgar outras funções do aguardado Google TV: os aplicativos. Este vídeo chega em um momento importante da divulgação do serviço. Também nesta semana, o Google lançou um microsite com um tour guiado pelos principais features.
O sistema de TV mais revolucionário, que começa a ser comercializado em breve, vai potencializar a concorrência no mercado de TVs que integram serviços de web em sua plataforma. E quem ganha, lógico, somos nós, consumidores.
NEW YORK (AdAge.com) — NBC Universal has made a strategic investment in Invidi Technologies Corp., a company that has developed software that enables marketers to send different commercials to different households via use of a set-top box. The alliance is a signal that TV broadcasters are growing more interested in the technology behind so-called "addressable advertising," that could change the way in which media outlets conduct business.
div class=”imageleft”a href=”http://www.adrants.com/images/dodge_ram_worlds_largest_banner.jpg”img alt=”dodge_ram_worlds_largest_banner.jpg” src=”http://www.adrants.com/images/dodge_ram_worlds_largest_banner-thumb.jpg” width=”150″ height=”116″ //a/div
Last Friday morning around 7:15AM, in preparation for a later flight over the Texas State Fair, a helicopter lifted a 53,000-square foot (about the size of a football field) banner above the Dallas Executive Airport.
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a href=”http://feedads.g.doubleclick.net/~a/9COFIpMdBKGEwTy3M-wS81QOyhc/1/da”img src=”http://feedads.g.doubleclick.net/~a/9COFIpMdBKGEwTy3M-wS81QOyhc/1/di” border=”0″ ismap=”true”/img/a/p
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| THE ORIGINAL? Dasani Water (Coca-Cola Group) at Times Square – 2007 Source : AdRants, Agency : Unknown (USA) |
LESS ORIGINAL : Coca-Cola Subway Ambient – 2009 Source : Cannes Archive Online, Adsoftheworld, Agency : McLaren McCann Toronto (Canada) |
“No one has seen more morning hair than Buko.
Buko. Part of the breakfast table for the past 76 years.”
Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Art Director: Claus Collstrup
Copywriter: Christina Hjorth
Photographer: Patricia Oczki
Graphic Designer: Claus Collstrup
Advertising Agency: Y&R, Bogotá, Colombia
Executive Creative Director: Rafa Barthaburu
Creative Director: Jaime Duque, Victor Osorio
Art Director: Jaime Duque
Copywriter: Juan Valdicieso
Photographer: Control Zeta Studio
Illustrator: Control Zeta Studio
Matthew Creamer's recent article on the mass exodus of high profile creative leadership from large agencies was compelling, to say the least. What exactly does all of this mean? Are the good times for creative people really over in this business or is this the beginning of something bigger and better?
La marque Rip Curl a réalisé en collaboration avec Timeslice Films un ambitieux projet de shooting de surfeurs en mode “bullet-time” : l’effet utilisé dans le film Matrix. Le tout avec une plateforme composée de 52 appareils reflex numériques Canon Rebel pour 52 angles différents.
NEW YORK (AdAge.com) — When Savers, a national for-profit thrift-store chain, launched its flagship store in Seattle last March, it did so with the help of a fully integrated campaign. The media plan for the multichannel effort included radio spots, print inserts, collateral handouts, a radio remote, signage, media and consumer relations, blogger outreach, point-of-sale materials and an email campaign all handled by one agency, Ruth, a new brand integration boutique back by PR giant Edelman.
Um velejador descobre que ganhou na loteria, resolve voltar pra casa, mas seu cão Wilson se perde. Wilson passa por tudo nessa vida, sem nunca desgrudar do bilhete premiado que deseja devolver ao seu dono.
Pobre Wilson. Mas claro, filmes com cães sempre funcionam, ainda mais quando eles fazem referência ao “Náufrago”, o único filme que te faz chorar por causa de uma bola de vôlei.
Esse aqui foi criado pela DDB da Nova Zelândia para a Lotto, com produção da The Sweetshop. Na trilha, “To Be By Your Side” do Nick Cave.
A versão abaixo é na íntegra, com 2 minutos e meio de duração.
Post originalmente publicado no Brainstorm #9
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Lembra da ação de “Halo: Reach” com o braço robótico? Falei dela nesse post em agosto.
Foi uma ação através do Facebook, em que as pessoas podiam construir um monumento com pontos luminosos ao controles o robô remotamente. 118,422 usuários participaram, e o resultado final você pode ver no vídeo abaixo.
Post originalmente publicado no Brainstorm #9
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Top 10 viral video campaign with goviral network – September 2010
The ad is a new type of interactive video introduced recently by YouTube, in which the site along with the video becomes part of the[…]
Eu nunca tive uma banheira em casa. Quando tiver, a primeira coisa que vou fazer será uma festa pra poder encher ela de gelo e cerveja. Sou bonito?
Nesse filme da cerveja australiana Tooheys, descobri que isso podem ser portais, que te levam de uma festa para outra. Ainda tem uma referência de um outro famoso comercial da marca, a língua.
A criação é da BMF de Sydney, com produção da Exit Films.
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Découverte du nouveau showreel 2010, par le studio américain de référence Buck. Un motion avec beaucoup de créativité, de nombreuses références et des projets / effets visuels réussis. A découvrir comme toujours, en images et en vidéo dans la suite.
NEW YORK (AdAge.com) — In a broad attempt by the online advertising industry to ward off federal privacy legislation, a coalition of industry groups today announced a wide-reaching program that allows internet users to opt out of being tracked for the purposes of online marketing. The program has also enlisted with the Better Business Bureau to police marketers that do are not in compliance.
Campaign for Kacophonia, a special radio program on Guarani FM, a station that plays only classic rock.
“Kacophonia. Listen to your elders.”
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Directors: Rafael Gil, Erika Simmons, Eduardo Araújo
Copywriter: Gustavo Costa
Illustrator: Erika Simmons
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
