Oct 04

NBC Universal Invests in Addressable-Ad Concern Invidi

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NEW YORK (AdAge.com) — NBC Universal has made a strategic investment in Invidi Technologies Corp., a company that has developed software that enables marketers to send different commercials to different households via use of a set-top box. The alliance is a signal that TV broadcasters are growing more interested in the technology behind so-called "addressable advertising," that could change the way in which media outlets conduct business.

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