Oct
04
Ad Groups Band Together for Online ‘Do Not Track’ List
Posted in: Uncategorized
NEW YORK (AdAge.com) — In a broad attempt by the online advertising industry to ward off federal privacy legislation, a coalition of industry groups today announced a wide-reaching program that allows internet users to opt out of being tracked for the purposes of online marketing. The program has also enlisted with the Better Business Bureau to police marketers that do are not in compliance.
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