Hasta La Creative!

Un modèle de babyfoot extrêmement luxueux pour un prix d’environ 20 000 $. Conçu en acier, aluminium et en verre, ce jeu revet un habillage qui donne un aspect stylisé à cet objet nommé “Lux Minimalist Football”. Plus de visuels de cette création de Pool Table Portfolio dans la suite.

Previously on Fubiz

• Pablo Lobato
• Love Paper Posters
• Batumi Aquarium

YouWorkForThem a eu la brillante idée de s’amuser avec leurs typographies. Après le choix de 5 typographies du collectif, ces artistes ont eu l’initiative de voir comment celles-ci s’accorderaient face à l’ajout de l’eau. Des rendus étonnant à découvrir dans la suite.

Previously on Fubiz

• Ari Weinkle
• Jordan Metcalf
• Music Philosophy

Credits
Title of Ad: “Selfishness”
Company Name NEOGAMA/BBH
Product or Service: MENTOS
Advertiser/Client: PERFETTI VAN MELLE
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Thiago Cruz
Copywriter: Raphael Quatrocci
Illustrator :Fernando Dias De Souza
Art Buyer: Mariah Bayeux, Janaína Lacerda and Rubens Gomes
Account Supervisor: Valéria Barbosa
Account Manager: Mariana Magalhães and Filipe Albuquerque
Planner: Eduardo Lorenzi and Diana Junqueira
Advertiser’s Supervisor: Marco Seregni and Joana Oliveira
Other Credits: Kiyoshi Takahashi, Vinícius Busico and Eduardo Oliveira

“In a KIA Sportage any landascape seems to be flat.”

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
Creative Directors: John Raúl Forero, Juan José Posada
Art Director: Juan Posada
Copywriter: John Forero
Post Production: Juan Dueñas

NEW YORK (AdAge.com) — How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites.

NEW YORK (AdAge.com) — If you're looking to reach upholders of traditional American values, your best bet might be the Hispanic market. The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased a stunning 42% from the previous census in 2000.

BATAVIA, Ohio (AdAge.com) — The era of the high-profile, big-personality, high-production-value chief marketing officer — which was already going wobbly as the recession began — has ended definitively with the departures in the past year of the likes of Unilever's Simon Clift and Kodak's Jeff Hayzlett.

Lester Wunderman, the founder of Wunderman Ricotta & Klein in 1958, is responsible for such seminal direct-marketing innovations as the 1-800 toll-free number for ordering merchandise, the magazine-subscription card and the first custom-rewards program. But what got him elected to the Direct Marketing Hall of Fame is how he fundamentally changed the nature of the business.

This is about brands and the product life cycle. It's an arcane subject that may be at the core of your business prospects, but it still made you nod off in business school, and ever since. So permit me to talk about Cougars, also known as MILFs.

(TrendHunter.com) Here’s why I really dig the lookbook for the 2010 Spring/Summer Shoe the Bear Bibi GHOST collaboration. First off, they have a female modeling men’s footwear. Second, the lookbook intersperses vintage-styled…