Jul 26

Behavioral Economics Helping Marketers Better Understand Consumers

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NEW YORK (AdAge.com) — The next time you're standing in the coffee aisle at the grocery store and pick up one particular brand of joe over another, ask yourself why. The answer might be rooted in behavioral economics 101. Marketers lately are turning to behavioral economics, a blend of psychology and economics that has until recently been a mostly academic discipline, and could be described most simply as the study of how consumers make economic decisions.

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