Hasta La Creative!

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Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Art Director: Fabien Teichner
Copywriter: Fabien Teichner
Advertiser’s Supervisor: Xavier Mendiola / Amélie Avierinos
Account Supervisor: Pascale Mirikelam
Prod Compagny: U-Turn / PH, 23 avenue Bernard Palissy 92210 saint Cloud
Director: Fabien Teichner
Producer: Elisabeth Fabri / Constance Guillou
Sound Design: Schmooze

LONDON – Korean car manufacturer Kia has launched a soul music-themed experiential marketing campaign to promote its newest model, Soul.

LONDON – Russian oligarch Alexander Lebedev, majority owner of the London Evening Standard, is understood to be in advanced talks to buy The Independent and Independent on Sunday.

LONDON – Search advertising expenditure across Europe grew by 26% to €5.6bn (£4.8bn) in 2008, according to figures released by IAB Europe.

NEW YORK (AdAge.com) — Philadelphia Eagles quarterback Donovan McNabb sparked a recent controversy with his remarks about Michael Vick. But he didn't call a press conference or tap a friendly editor to do it. Instead, he directly made news with his blog on Yardbarker.com. It was the latest example of how the Yardbarker ad network and celebrity-athlete blogging hub is becoming a growing presence in the world of sports media.

LONDON – Palm has appointed Jon Rubinstein, a former Apple executive, as chairman and chief executive, to replace Ed Colligan, who is stepping down to join private equity firm Elevation Partners, Palm’s biggest investor.

This new viral video from Microsoft IE8 is based on the fact tha overconnected people are always fearing to miss a news. Addicted to news are like addicted to crack nowadays! advertiser: Microsoft IE 8

LONDON – United Biscuits-owned Hula Hoops is launching a competition called the Golden Hoop Film Awards which challenges consumers to create short films using only their fingers and Hula Hoops.

LONDON – Sky is launching a high definition (HD) news channel as part a plan to migrate viewers to its HD Sky top box.

LONDON – The Local Radio Company has sold Macclesfield radio station Silk FM for a nominal sum.