Tramontina

Credits:
Advertising Agency: DCS, Porto Alegre, Brazil
Creative Directors: Roberto Callage, Rafael Bohrer
Art Directors: Mauricio Oliveira, Vinicius Turani
Copywriter: Eduardo Boldrini
Illustrator: Meca
Photographer: Estudio Meneghetti
Published: March 2009
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Chiat Goes to High School, Unveils True Agency Life

chiat_high.jpg

In some sort of Mean Girls meets Teen Witch Meets Twenty-Something Ad Hotties, we have Chiat High.

Why Interactive Advertising Needs a Creative Revolution


The industry's obsession with click-through rates, despite evidence of their small correlation with total sales, results in messages that are rarely entertaining or amusing and are overly reliant on verbal hard sell.

At Unilever, Digital’s Not Just for Mature Markets


BATAVIA, Ohio (AdAge.com) — Digital media and branded content largely have been seen as strategies for mature markets where TV advertising faces its greatest threats from media fragmentation and DVRs. But Unilever has found that such programs work in India and China as well as the U.S., and is making them increasingly common in global campaigns, even in developing markets.

Buy an Online Ad in Canada, Get Rest of World for Free

NEW YORK (AdAge.com) — Don't look now, but the biggest U.S. websites are getting less and less American. What's a conundrum for some of the best-known web properties as they try to turn their growing international user bases into ad dollars is an opportunity for marketers. Big brands can do global online campaigns on the cheap.

Tangled Web of Technology Can Be Both Boon and Bane

NEW YORK (AdAge.com) — BabyCenter's mobile undertaking in India is indicative of the challenges media companies and marketers face when trying to package a global mission into local experiences. For marketers with this strategy, technology is both help and hindrance.

Japanese Focus on Future to Deal With the Downturn


From McCann Worldgroup's Dave McCaughan, a few of the more interesting trends people in Japan are using to cope with the economic downturn.

Two Chinese Brands Break Onto World Scene

HONG KONG (AdAge.com) — While many big Chinese brands are inward-looking, two are poised to break out internationally: Chery Automobile Co. and sportswear marketer Li Ning. Here's why they are worth watching.

Advertising Faces Uncertain Future Under Chavez’s Rule


It's becoming more and more difficult to succeed in the ad business in Venezuela because the socialist government is in open war with capitalism. And what's more capitalist than advertising?

How to Make It in Risky but Rewarding Russian Market

Like any emerging market, the Russian market can be very unpredictable. However, make no mistake: Regardless of socioeconomic profile, this is a very astute consumer, one that very much welcomes Western trends and brands of good quality and will always take it to a new level.

Global Marketers


For Ad Age's first global issue, we sat down with the CMOs of global powerhouses such as Coke, P&G, McDonald's and Nokia to see how they handle the challenges of crafting campaigns for different markets, handling agency relationships and maintaining a unified brand voice.

Agency Ambitions: Get Global Without Being Everywhere

NEW YORK (AdAge.com) — Think the recession now whipsawing the agency business has killed off their international aspirations? Think again.

Glut of Talent Not All Good for Hiring Agencies

For agencies that are hiring — and there are a number of them — the glut of available talent brings with it both some good and some bad.

No Real Recession in India, but Consumers Are Changing Behavior


While there has been no recession in India, Indians seem to have been affected by the recession psyche.

Ad Age’s Global History Shows We Have Little Fear of Failure


Over the past 30 years, as advertising has grown into a global business, Advertising Age has pushed beyond its U.S. base as well — sometimes successfully, and sometimes not.

Why So Many Media Companies Stumble Globally

NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates.

Gary Taxali : DesiCreative in Toronto

Gary Taxali

Gary Taxali is an award-winning illustrator whose work has appeared in every major magazine and newspaper. Gary has exhibited in many galleries and museums throughout North America and Europe including Jonathan LeVine Gallery in New York City and The Museum of Contemporary Art in Rome. In 2005, he launched his first vinyl toy, The Toy Monkey, which included a special edition along with a silkscreen print commissioned by The Whitney Museum of American Art in New York City. This led Gary to create his own toy company, Chump Toys, which recently saw the release of his OH NO and OH OH vinyl figures. Aside from his gallery shows and illustration work, Gary also devotes a portion of his time teaching and lecturing at various arts organizations and schools such as OCAD University (Toronto, Canada), The Art Director’s Club of Houston (Houston, USA), Dankmarks Designskole (Copenhagen, Denmark) and Istituto Europeo Di Design (Rome, Italy) . He is a Founding Member of IPA (The Illustrators’ Partnership of America) and sits on the Advisory Board of 3×3: The Magazine of Contemporary Illustration. Gary has also juried many student and professional competitions including The Society of Illustrators, The National Magazine Awards, The Dallas Society of Visual Communications and 3×3: The Magazine of Contemporary Illustration. Currently, Gary is writing and illustrating his first children’s book entitled This Is Silly which is being published by Scholastic and slated for a Summer 2010 release. Gary recently created the cover art and inside illustrations for Aimee Mann’s new album @#%&*! Smilers, which won a 2009 Grammy Award Nomination for Best Package Design. He lives and works in Toronto, Canada.

Why are you an Illustrator?
I love connecting pictures to text.  I have my whole life.  In fact, when I was four years old my teacher wrote in my report card that “my favorite activity is when I read a story aloud to the class.  Afterward, he loves to show me pictures he’s drawn based on the story just heard”.  So, I guess you could say I’ve been illustrating since I was four.

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Architectural Corpses – ‘Stages of Decay’ by Julia Solis Captures Abandoned Theaters (GALLERY)

(TrendHunter.com) These abandoned entertainment venues were captured by photographer Julia Solis. ‘Stages of Decay’ captures the lifelessness of once energetic places, yet, miraculously, she manages to infuse her art with…

Rock Band : The Beatles

Coup de coeur pour la cinématique d’ouverture du très attendu jeu Rock Band, en édition spéciale pour le groupe mythique The Beatles. Annoncé pour le 9 septembre prochain sur Xbox 360, PS3 et Wii. Produit par Passions Pictures, visuels et vidéo dans la suite.



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TVC: Catching the bus with Club

Advertising Agency: JWT Tunisia, Tunis
Executive Creative Director: Georges Yammine
Copywriter: Sami Messaoud
Art Director: Salih Baccouche, Kadar Nefla
Agency Producer: Yosr Hmam
Account Supervisor: Hazem Kaddour

Via [Dubai Lynx]