Naked’s Jon Wilkins to move to new role in Australia
Posted in: UncategorizedLONDON – Jon Wilkins, one of the three founders of Naked Communications, is moving to Australia to head its operations there and the Asia-Pacific region.
LONDON – Jon Wilkins, one of the three founders of Naked Communications, is moving to Australia to head its operations there and the Asia-Pacific region.
LONDON – Ofcom is reviewing the broadcast code to give commercial radio stations more opportunities to do programme content-related sponsorship and promotions.
LONDON – Procter & Gamble’s Tampax has been running a bizarre online campaign featuring a number of short films and a blog about a schoolboy who one day wakes up with “girl parts” instead of “boy parts”.
LONDON – Procter & Gamble’s incoming chief executive and president, Robert McDonald, has big shoes to fill when he takes over from AG Lafley on 1 July.
LONDON – Unilever is refocusing the global marketing strategy for its Flora brand based on the goal of getting 100m people to take a ‘heart age’ test by 2020.
NEW YORK – The Boston Globe and the Newspaper Guild held a long session of talks yesterday in an effort to come up with fresh cost savings that could avert the 23% pay cut the New York Times Company has imposed on the paper’s journalists.
NEW YORK (AdAge.com) — In one of the largest mergers in the PR industry, Omnicom Group is combining the operations of U.S.-based Ketchum and its European sibling Pleon to create a global network intended to rival some of the industry's biggest global players, with more than 2,000 employees operating out of 103 offices in 66 countries.
LONDON – Reckitt Benckiser is inviting consumers to create a product as part of a global campaign to drive brand awareness.
LONDON – Sony is attempting to widen the appeal of its PlayStation console beyond its core audience by tapping into the growth in interactive and family gaming.
LONDON – The internet search market has shown few signs of movement in recent years, with the number-one player attracting a huge proportion of the available business. Could this all be about to change?
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Flavie Macaigne
Copywriter: Charles Lefort
Producer: Annick Audoux
Art Buyer: Malik Kinde
Photography: Philippe Miran
Published: September 2008
LONDON – AXA Group, the French finance and insurance giant, has invited its main UK incumbent agencies Mindshare and MPG to compete in a consolidating review of its global media requirements, valued in the region of £150m.
LONDON – The commercial radio industry expects the Digital Britain report to recommend that the three national commercial licensees, Absolute, TalkSport and Classic FM, will gain guaranteed protection for their licences in return for investing in digital radio.
LONDON – Ofcom is expected shortly to propose a new regulatory regime that will require BSkyB to offer, or wholesale, its premium sport and movie channels to rivals such as Virgin Media on regulated terms.
LONDON – Jo Redfern is to leave her position as director of classified advertising at The Independent and Independent on Sunday, ending her 16-year stint with the titles.
LONDON – UTV Media is merging the sales teams of its TalkSport and recently acquired Sport free magazine, creating a new division, UTV Pitch, which will seek third-party ad sales work.
LONDON – Hillarys Blinds, the made-to-measure blind specialist, is reviewing its £5m media planning and buying account.