Jun
23
MySpace to slash international teams by 300
Posted in: UncategorizedLONDON – MySpace is making 300 redundancies in its international operations and is losing its international managing director Travis Katz.
Jun
23
Sportplausch Wider SPW Bikes: Bulge, Hip, Chin
Posted in: Uncategorized
“Stay in shape. SPW Bikes”
Advertising Agency: Advico Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Art director: Isabelle Hauser
Graphic design: Annik Weber
Copywriter: Julia Brandstätter
Photographer: Lorenz Cugini
Visualizer: Felix Schregenberger
Jun
23
Prime TV: Weekend murder scene
Posted in: Uncategorized
“Weekend Murders. Feature length UK drama, Saturdays 8:30pm on Prime. Summer is a season of volatile TV ratings. How do we promote our show ‘Weekend Murders’ when everyone’s at the beach? We followed them there…and murdered them! Or rather, we gave out pool-of-blood shaped beach towels so that when people lay on them, they looked murdered.”
Advertising Agency: DraftFCB, Auckland, New Zealand
Creative Directors: James Mok, Chris Schofield, Billy McQueen
Art Director: Leisa Wall
Copywriter: Jane Jamieson
Account Director: Jane Wardlaw
Account Manager: Katie Loverich
Production Manager: Mason Clarke
Released: March 2009
Jun
23
Doing good: Is your brand a force for good?
Posted in: UncategorizedLONDON – Brands must move just sponsoring charities to being a force for good, argues Matthew Patten, chief executive of charity The Lord’s Taverners.
Jun
23
O2 rolls out campaign for new tariff
Posted in: UncategorizedLONDON – O2 has launched a TV campaign to promote its new Pay and Go tariff.
Jun
23
UK picks up 20 Design Lions nominations at Cannes
Posted in: UncategorizedLONDON – The UK has performed well in the Design Lions shortlist at Cannes, picking up 20 nominations.
Jun
23
No ‘Bowtime’ for bankers in Strongbow spoof viral
Posted in: UncategorizedLONDON – Strongbow has produced a humorous spoof viral of its own ad campaign which picks on beleaguered bankers.
Jun
23
Currys to sponsor The Simpsons
Posted in: UncategorizedLONDON – Currys has signed up to be the new sponsor of The Simpsons on Sky1.
Jun
23
Xavier Encinas
Posted in: UncategorizedBasé au Canada, Xavier est un graphiste print français, connu pour son engagement et sa passion pour la typographie et les grilles de mise en page suisses. Il vient de réaliser l’identité print de l’agence Soleil noir et la mise en page du magazine de mode Under The Influence.
Plus de travaux et réalisations sur son site personnel.
Jun
23
Viking: Sheep, Cow
Posted in: Uncategorized
“Viking ride-on mowers. Nothing cuts grass better.”
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Charles Guillemant
Copywriter: Patrice Lucet
Photographer: Cedric Delsaux
Published: March 2009
Jun
23
Win Again, the new French outcast?
Posted in: UncategorizedThe new song in an outcast style in this video. Advertiser: Nokia
Jun
23
Green Revolution
Posted in: Uncategorized
The artists brought together for this show reveal an imagery that has been inspired by the current mutations in our environment. They deal with diverse matters such as Chernobyl, global warming and the rise in oil rates. At times close to science-fiction, these artists imagine new stories which pay witness to the curiosity and fears derived from this changing reality continue
Jun
23
Cadbury BournVita: Peeping Kid
Posted in: Uncategorized
The fact is, most Indians don’t grow very tall and height of children is a major concern among parents. The Ogilvy & Mather Mumbai challenge was to communicate and demonstrate a very popular health drink, Bournvita’s growth-inducing properties in an interesting manner.
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Abhijit Avasthi
Creative Director: Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth
Copywriter: Sreejith Kodoth
Photographer: Avadhut
Jun
23
Microsoft teams up with Interpublic to ‘re-invent’ media planning
Posted in: UncategorizedLONDON – Microsoft has developed a new piece of software that promises to “re-invent the way media is planned, purchased, measured, reported and optimised”.
Jun
23
Sears Optical: Magician
Posted in: Uncategorized
Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand
Jun
23
Facebook tackles click fraud claims
Posted in: UncategorizedLONDON – Facebook has come under fire from advertisers claiming the social networking site is charging them for clicks that never occurred.
Jun
23
Enter more categories, urges Promo Lions juror
Posted in: UncategorizedCANNES – William Rosen, the president of the promo jury, urged agencies to think more carefully next year about the sub-categories they enter work into.
Jun
23
TV is ‘formulaic’, Direct Lions juror says
Posted in: UncategorizedCANNES – Pepe Marais, a juror on the Direct Lions panel and the executive creative director of Joe Public in South Africa, said that entries to the Direct category were closer to being truly “integrated” than any other.
Jun
23
Unilever delays awarding £1m in Magnum prizes due to huge volume of entries
Posted in: UncategorizedLONDON – A £1m summer promotion for Magnum ice cream has run into problems after being oversubscribed, resulting in delays to winners receiving prizes.
Jun
23
Greg Nugent resurfaces as interim marketing director of London 2012
Posted in: UncategorizedLONDON – Former Eurostar marketing chief Greg Nugent has joined London 2012 as interim marketing director.
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