Jun
25
MPs fight review of abortion ad rules
Posted in: UncategorizedLONDON – MPs are trying to block plans to relax the rules on advertising abortion services on television and radio.
Jun
25
Nestlé Waters in ad pitch
Posted in: UncategorizedLONDON – Nestlé Waters, the bottled-water arm of the FMCG giant, has called a pan-European pitch to find an agency to ?create an umbrella campaign for its brands.
Jun
25
Online films tipped for Cannes success
Posted in: UncategorizedCANNES – Speculation is growing that an online film will pip a traditional TV ad to the Cannes Lions Film Grand Prix on Saturday night.
Jun
25
How to wake up a rooster with a Phlips Wake Up Ligh
Posted in: UncategorizedExcellent product testing in this video that demonstrates the ability of the Wake Up Ligh from Philips to simulate the sun to wake up a rooster in his pen. Advertiser Philips Wake Up Ligh
Jun
25
Random Awesome in NYC – From Bouncy Rides at Night to Space Buster Bubble Parties (THTV) (THTV)
Posted in: Uncategorized
(TrendHunter.com) Gigantic bed jumping, subway bouncing and drinking beer from baby bottles. Today we hunt: Random Awesome in NYC.
10. Miss bouncing on Santa’s knee? ‘Club Animals’ is here to help! The social network…
Jun
25
Campaign video – Digital Essays 2009 – Alex Marks of Ebay
Posted in: UncategorizedLONDON – Video interview with Alex Marks of Ebay.
Jun
25
Campaign video – Digital Essays 2009 – Gareth Phillips of Syzygy
Posted in: UncategorizedLONDON – Video interview with Gareth Phillips of Syzygy.
Jun
25
Campaign video – Digital Essays 2009 – Katie Streten of Imagination
Posted in: UncategorizedLONDON – Video interview with Katie Streten of Imagination
Jun
25
Campaign video – Digital Essays 2009 – Andy Rogers of etv online
Posted in: UncategorizedLONDON – Video interview with Andy Rogers of etv online.
Jun
25
Campaign video – Digital Essays 2009 – John Owen of Dare
Posted in: UncategorizedLONDON – Video interview with John Owen of Dare.
Jun
25
Campaign video – Digital Essays 2009 – Introduction
Posted in: UncategorizedLONDON – Suzanne Bidlake introduces Campaign’s Digital Essays 2009.
Jun
25
Woolworths returns as internet retailer
Posted in: UncategorizedLONDON – Woolworths relaunches today as a web-only retailer geared toward British families.
Jun
24
Publicis Picks up Corona Light Account
Posted in: Uncategorized
Jun
24
MINI | Hands-up Play
Posted in: Uncategorized
Vamos deixar Cannes um pouco de lado e falar de outras ações que estão rolando pelo mundo afora.
Para criar um buzz em torno do modelo 2009 do MINI conversível, a agência canadense Taxi se inspirou em uma montanha russa: Um motorista com braços de borracha colados nele, passeando de carro pelas ruas e avenidas mais movimentadas de Toronto, Canadá, dava a idéia de não estar segurando o volante, e o carro parecia percorrer sobre um trilho. A brincadeira, que aconteceu há poucas semanas atrás, tinha como principal objetivo mostrar a liberdade e o grande espaço proporcionado por um carro conversível. Eles ainda estão trabalhando com mídias sociais, enviando para dezenas de formadores de opinião o vídeo e o endereço online da campanha.
De consciente a idéia não tem nada, mas é válida se o único intuito for gerar um boca-a-boca.
Jun
24
Internet Economy: Valuing the Web’s Economic Impact
Posted in: Uncategorized
How can we quantify the economic impact of the internet? A new study we prepared with Hamilton Consultants for the Interactive Advertising Bureau uses three methods to value the contribution of the advertising-supported internet to the U.S. economy.
Jun
24
Google ‘Sucking the Blood’ Out of Newspapers, Says WSJ Publisher
Posted in: Uncategorized
NEW YORK (AdAge.com) — It's been called a "parasite" and a "tech tapeworm in the intestines of the internet." And now, a "digital vampire." Google just can't get any love from the print folks — at least the ones who reside at The Wall Street Journal.
Jun
24
Pantyhose Photography – Ilona Olkonen’s Model Makes Hose Look Exceptionally Hot (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Pantyhose always makes me think of robbers or wintertime office wear, but Ilona Olkonen’s photo set actually makes hose look hot.
In this photo set, Ilona Olkonen’s pin-thin model rocks hose over her…
Jun
24
Ad Council to Honor Coca-Cola Chief
Posted in: Uncategorized
The Ad Council has selected Muhtar Kent, chairman-CEO of Coca-Cola Co., to receive its 56th annual Public Service Award. The award will be presented at the Ad Council's annual dinner Nov. 18 in New York.
Jun
24
TV’s Cult of the Amateur
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — Critics credited author Andrew Keen for sharp analysis in his 2007 book "The Cult of The Amateur: How the Internet Is Killing Our Culture." He may be right, but another kind of screen seems to be thriving by embracing the nonprofessional as well, as witnessed by Tuesday's prime-time TV ratings.
Jun
24
CHI lands silver Design Lion for its X Factor work
Posted in: UncategorizedCANNES – CHI & Partners has scooped a silver Design Lion for its activity around Carphone Warehouse’s sponsorship of The X Factor.
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