LONDON – Guardian.co.uk maintained its position as the UK’s most popular national newspaper site in May, despite a slight fall in unique users, while rival Telegraph.co.uk jumped 5.75%, buoyed by its coverage of the MPs expenses scandal, according to the latest ABCe figures.
LONDON – Electronics brand Toshiba has appointed search and social media specialist White Hat Media for a campaign for its new blogging website ToshibaLife.com.
LONDON – Upmarket magazine Monocle has signed up car brand BMW to sponsor a music-focused summer season of its weekly podcast.
LONDON – Ryanair has announced plans to make passengers carry all of their own luggage on to their planes.
LONDON – Ryanair has announced plans to make passengers carry all of their own luggage on to their planes.
LONDON – Five has launched a website dedicated to television soap operas called Holy Soap, which will carry news and gossip not only about its own soaps, but those of the BBC and ITV as well.
LONDON – Independent News & Media, publisher of The Independent newspaper, has agreed an extension to its “standstill” credit agreement, which will give it more time to restructure its €200m (£170m) bond, according to reports.
Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Júlio Andery, Rodolfo Sampaio, Sergio Valente
Art Director: Benjamin Yung Jr
Copywriter: Arício Fortes
LONDON – A BBC One programme challenging celebrities to live homeless for ten days in London topped the ratings with 4.7m viewers last night, according to unofficial overnight figures.
LONDON – Sarah Beeny, the Channel 4 television property presenter, is launching a property site called Tepilo that will allow people to buy and sell their homes online.
LONDON – InBev is in the hunt for a promotional agency to handle an upcoming campaign for Stella Artois.
LONDON – BBC director general Mark Thompson has insisted the corporation is not “swimming with cash”, although conceded that that its financial predicament is not a severe as that facing commercial media.
In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. ‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.
Advertising Agency: FRED & FARID, Paris, France
Executive Creative Director: Fred & Farid
Advertiser’s Supervisor: Giorgio Presca
Art Directors: Juliette Lavoix/Pauline De Montferrand
Photographer: Ryan Mcginley
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Directors: Rémi Babinet, Florence Bellisson
Art Director: Cyril Arandel
Copywriter: Véronique de Surmont
Producer: Florence Douaud
Account Manager: Muriel Fagnoni, Valérie Albou, Christel Aquilon, Audrey Fraboulet
Photographer: Benni Valsson
Art Buyer: Isabelle Mocq
Advertising Manager: Philippe Berlan, Claude Hérail, Gaëlle Licoys, Virginie Boudet
Advertising Agency: The Allotment, United Kingdom
Creative Director: Giles Mosley
LONDON – Acxiom CEO John Meyer has told a chamber of commerce meeting in the US the recession has hit the database company’s bedrock financial service client base hard, but that $350m of new business would help ensure job security for Acxiom’s 2,000-plus Arkansas based employees.
LONDON – Entry for the 2009 Marketing Industry Triathlon (MIT) is to close on 3 July.
LONDON – Unicef is highlighting the problem child exploitation in an integrated campaign, created by Rapp.
LONDON – Nestlé Waters, the bottled-water arm of the FMCG giant, has called a pan-European pitch to find an agency to ?create an umbrella campaign for its brands.
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