The U.S. Supreme Court yesterday decided to let stand a ruling that Cablevision can go forward with its virtual DVR product. What it means for marketers is greater DVR penetration and, potentially, more on-demand viewing.
LONDON – Daniel Bonner, chief creative director at AKQA, which scooped the Cyber Grand Prix a Cannes last week, gives his five tips for creating world-class digital experiences.
LONDON – East Africa Breweries, the Diageo-owned brewer, has appointed Abbott Mead Vickers BBDO to handle the advertising for Tusker, Kenya’s biggest beer brand.
LONDON – Marks and Spencer’s has recorded gains of nearly 30% in online sales, according to its Q1 trading statement, which revealed the stark contrast to slowing in-store like for like UK sales, which fell 1.4%.
LONDON – Volkswagen Commercial Vehicles is launching an integrated advertising campaign to underline the car company’s position as a leading manufacturer of commercial vehicles.
Do you remember when, not long ago, volumes of articles, books and even conferences were springing up attempting to teach the "old-school" business community how to best manage our fragile self-esteem and fickle career decisions? I don't know about you, but it had me more than a little embarrassed. That's why I hope the current economy and accompanying hardships will do more than scare us. I hope they will knock a little sense into us too.
LONDON – Photo sharing site Flickr has announced its service is now fully integrated with Twitter, while Apple’s iPhone is close to overtaking Canon as the most widely used camera device on the Flickr website.
Advertising Agency: Thename, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Emanuele Pulvirenti
Copywriter: Filippo Testa
Photographer: Marco Biondi
Last Friday on "The Tonight Show With Conan O'Brien," Snoop Dogg used the opportunity to pitch a co-branded deal with Campbell Soup Co. for "Chicken Noodle Snoop" … "Holla at me Campbell!"
LONDON – The Department for Business, Innovation and Skills (formerly BERR) has awarded Delaney Lund Knox Warren the creative duties for its employment rights campaign.
One of the most interesting people I met at Cannes last week was Herve de Clerck, who runs Ad Forum and Act Responsible.
LONDON: Advertisers who tweet on behalf of their celebrity brand-icons are ‘bogus’ and have no place on Twitter, according to Nike’s marketing boss.
LONDON – Hulu, the US online video giant backed by several Hollywood studios, has confirmed the service will launch in the UK soon, adding the UK is the company’s “number one” priority for international expansion.
LONDON – YouTube co-founder Steve Chen has left the video-sharing site to undertake special projects at parent company Google.
Bel univers pleins de symboles et de couleurs pour le nouveau clip et single “Audacity of Huge”, extrait du prochain album de Simian Mobile Disco. En featuring avec Chris Keating et dirigé par Kate Moross & Jo Apps. A découvrir en HD dans la suite.
LONDON – ITV is examining micropayment models as it looks for new revenue streams to offset the decline in its core advertising income.
A new viral video with a huge paintball machine that is shooting on a boat… Advertiser: http://www.mooiuitzicht.com
A great interactive banner using an iPhone and promoting a song. please click here to access the banner and slide to unlock! Advertiser: iPhone Apple Created by Dave Minty
LONDON – John Wallinger, one of the DM industry’s best-known agency data planners, has launched The Associates of The Marketing Planning Practice, formed with consultants whose careers span agencies such as OgilvyOne, Joshua and Mindshare.
LONDON – Puffin Books is encouraging children to create their own stories, comics, treasure maps and even pop-up books, which can be shared online with friends, or printed out.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
