“Perhaps you can’t see us, but we are there.”
Advertising Agency: Publicis Dialog, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriter: Alfonso Cuenca
Chief Creative Officer: Arturo Lopez
Published: November 2008
LONDON – Virgin Holidays has appointed marketing optimisation company Coremetrics to drive online conversions and bookings and increase average transaction values, following a pitch.
LONDON – Cubo director Cal Ledward wonders whether there is enough for the consumer to chew on in Heinz’s new BBQ promotion for its sauce range.
LONDON – Paulette Rowe has left her position as commercial and marketing director of Tesco Personal Finance (TPF) by mutual consent. It is not known if she has another position to go to.
LONDON – Lilos, Kit Kats and Italian lessons, P&I’s round-up of the latest promotional offers and givwaways to appear in the national press.
Apple is celebrating the first birthday of its App Store with the launch of a page on iTunes highlighting a selection of the apps that have helped make it so successful. We thought this was the perfect excuse to share our top five app-related facts.
LONDON – Channel 4 scored 3.3m viewers last night for a Michael Jackson documentary but BBC One’s ‘Torchwood’ topped the weekend’s ratings with 5.8m, according to unofficial overnight figures.
LONDON – Social media marketing firm Izea is launching a platform that will allow advertisers to sponsor conversations on Twitter.
LONDON – The latest Bellwether report has revealed that marketing budgets for the internet were revised down by 7.9% in the second quarter of 2009 with search suffering the smallest fall.
LONDON – Microsoft is pitching a deal for its digital ad agency Razorfish to five top ad companies, according to reports.
LONDON – ITV chairman Michael Grade said the broadcaster is considering charging users to access online clips from programmes such as ‘Britain’s Got Talent’ to boost revenue, in a move that could come as early as next year.
LONDON – iPhone users now spend more time browsing the mobile internet than reading newspapers, listening to the radio or watching TV, according to new research.
LONDON – The IPA’s Q2 Bellwether report shows that the rate at which marketing spend is declining has slowed for the second quarter in a row.
“Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org. Just a dollar provides a child with 40 days of clean drinking water.”
Advertising Agency: Casanova Pendrill, NY, USA
Executive Creative Director: Elias Weinstock
Creative Director: Alejandro Ortiz
Copywriters: Beto Arévalo, Dámaso Crespo
Art Directors: Dámaso Crespo, Beto Arévalo
Photographers: Dámaso Crespo, Gustavo Villanueva
Producer: Daniel Luna, Anne Rodriguez
Editor: James Long from Proton
Post-production supervisor: Keith Olwell from Proton
Videographer: Edgar Andrade
Group Account Director: Melissa Ebanks
Account Executives: Ismael Leon, Angela Carrasco
Released: March 2009
Advertising Agency: Bates United, Oslo, Norway
Art Director: Lars Holt
Copywriter: Petter Andersen
Account director: Paul Rigault
Production company: Flodell Film Stockholm
Director: Tomas Jonsgarden
Producer: Magnus Akerstedt
DOP: Goran Hallberg
Post: The Chimney Pot, Oslo
LONDON – Hair styling brand ghd, which currently has limited distribution, is working on a strategy for a roll-out into the UK retail sector.
LONDON – Virgin Media is strengthening its high definition offering by adding four new HD channels to its line-up.
LONDON – Sir Keith Mills, the founder of loyalty schemes AirMiles and Nectar, is running posters outside the offices of HBOS-owned bank Coutts to publicise his claim that the bank was negligent in advising him to buy £65m of bonds issued by AIG, the insurance giant which had to be rescued by the US government.
LONDON – The latest quarterly Bellwether report says business confidence is improving, with marketing budgets falling at a slower pace than the previous quarter.
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