Hasta La Creative!

YORK, Pa. (AdAge.com) — Online lending pioneer LendingTree has weathered a tough couple of years in the mortgage and real-estate industry. But now the business, whose parent Tree.com spun off from IAC last year, is gearing up for a rebrand and a renewed marketing effort.

In this week's episode of Creativity's Top 5, Barkley dresses up the Johnson County Library's delivery trucks with fake brands inspired by literary favorites; 2Degrees and TBWA/Whybin launches a mobile service in New Zealand; DDB, Stockholm, and North Kingdom test if web users are fit for the Swedish Armed Forces; VB and Droga5, Sydney, raise a glass to the Everyman; and Wieden & Kennedy, Nike and Livestrong create a robot that lets people from anywhere in the world chalk messages of inspiration, hope and encouragement directly on the course of the Tour de France.

(TrendHunter.com) While Photoshopped pictures may be extremely cool because they have the ability to be manipulated into perfection, there is something to be said for those photographers who can take a stunning shot all…

Games represent the largest category in the app store — 10,000 titles, or 18%, of all apps — and also include some of the most technically innovative and financially successful titles.

“Against poverty press the 8. Push G8 leaders to take action against poverty.”

Advertising Agency: Grey, Milan, Italy
Creative Director: Francesco Emiliani
Head of art: Francesco Fallisi
Art Director: Letizia Bozzolini
Copywriter: Francesca Andriani
Illustrator: Paolo Rui
Art buyer: Virginia Salvucci
Account supervisor: Emanuela Carnaghi
Published: June 2009

(TrendHunter.com) These days, tattooing is fairly mainstream, but when I saw these armpit tattoos on Chandel Bodner at an art show in Toronto, I stopped in my tracks.

According to Bodner, armpit tattoos are fairly common…

Philippa White, founder of The International Exchange, believes the most effective way to help others is to apply the skills you use every day to a community that needs it. Fed up with apologizing for her career in the advertising industry, in 2006 she started setting up TIE, which works with ad agencies to send ad professionals into developing countries to work in situations where they can make a difference.

LONDON – Unilever’s Pot Noodle has linked up with EA Games to launch an on-pack promotion offering consumers the chance to win free mobile phone games.

LONDON – Arla Foods has appointed Abbott Mead Vickers BBDO to create a multi-million pound pan-European campaign to support a range of dairy products under the Arla name.

LONDON – The Lady, the UK’s oldest women’s weekly magazine, increased its sales by 7% to 29,500 copies over the second quarter of 2009, according to its publisher.