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Post originalmente publicado no Brainstorm #9
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Random hot ad of the day with Argentinian actress, singer and model Luisana Lopilato
NEW YORK (AdAge.com) — CBS, the lone broadcaster not participating in web TV site Hulu, is giving more content to a potential competitor, Comcast's On Demand Online.
(TrendHunter.com) If the latest issue of V Magazine doesn’t make you want to raid your grandmother’s closet, there’s something wrong with you. The editorial shoot for V Magazine, shot by Sebastian Faena, uses vintage grandma-esque…
Seeded by The 7th Chamber
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A new ad for an Israeli cellphone company has caused a furor among some Palestinians who say the spot's use of a security wall that runs through the West Bank is offensive.
LONDON – Toyota has appointed John Thomson to the role of UK marketing director, taking over from Mark Hall, who is moving to a senior role within Toyota Motor Europe.
(TrendHunter.com) Kyle Cassidy’s photo project called ‘The Hive,’ is about how one person sees different life through the camera lens.
The purpose of the project was to ask what happens when a single person controls the…
Life throws up various problems where the irritations they create are outweighed by the hassle of removing them. Thus we learn to live with things like a messy desk, the boyfriend/ girlfriend who are always late and tangled up cables. Therefore, you’d think that if there’s a promotional product that could remove one of these issues then it should be a winner.
At least this is the thinking behind Brightbutton’s Tulip product, an iPod accessory designed to stop your headphones getting tangled up.
LONDON – Renault has appointed Phil York as its new UK marketing director, replacing Emmanuel Bouvier.
In these difficult economic times, chief marketing officers seeking to help their companies grow revenue and remain viable in an unstable market need to pull out all the stops. One often overlooked and underused yet highly effective tool is brand licensing. Brand licensing can help provide some real financial relief during tough times and help marketers replenish and energize their brands, positioning them for even greater success when the economic engine starts whirring again.
LONDON – Nokia is promoting its Comes With Music handsets and online music store through an on-pack promotion with Pepsi.
No matter what clients tell you, purchasing included, it's never solely about price. You can lose because you're the high bidder, but you can seldom win as the low bidder.
OK, fine. A Nelson Mandela Day in New York on July 18th can’t really be a bad thing, right?
The new RB handle also aims to get the company past a name that's difficult for people to spell and say in much of the world, and from a tendency even among people who know it to refer to it as Reckitt.
LONDON – A mobile version of the BBC iPlayer tops the wish list of teenage mobile phone users in the UK, but only if the price is right, according to a new study.
LONDON – Haribo is launching a summer sampling campaign to drive sales and awareness of its Fruity Fruitti range of sweets.
LONDON – Turner Classic Movies (TCM) has launched a campaign asking film fans to recreate their favourite films on camera.
LONDON – Nabs, the advertising charity, has appointed Nicky Unsworth, the managing director at BJL Group, as its chairwoman to represent the charity in the North-West.
LONDON – Sauces brand Encona is introducing new packaging designs this month to give its product range a broader appeal.
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