Jul
21
KGB Girl Elizabeth Bogush Loses Her Skirt
Posted in: Uncategorized
Spokesbabe Elizabeth Bogush just happens to be within earshot of the two bickering men and offers a challenge; the loser gets to wear her skirt.
Jul
21
What Spacemen Can Teach Us About Starting a Career
Posted in: UncategorizedKelly EidsonAn economic hand choked space exploration and formed a bottleneck, shrinking its size and leaving the recent grads hanging out to dry. Though they had worked hard and were qualified, this generation simply couldn't get around the fact that there were too many spacemen, and not enough rockets. Their degrees weren't worth the paper they were printed on.
There's a recession bottlenecking ad agencies, too. There are thousands of recent grads (like me) trying to get in, just as thousands of agency pros are getting kicked out. Some of us will catch a break and squeeze through the neck of the bottle; many will not.
Jul
21
Esurance Wants Your Bollywood Booty
Posted in: Uncategorized
Esurance, The Independent Film Channel and Saavn have teamed up to offer Bollywood lovers a chance to co-star in an animated music video with icon Erin Esurance.
Jul
21
How Digital Marketing Can Help Reinvent Direct Marketing
Posted in: Uncategorized
Thoughts on how digital marketing can help reinvent direct marketing.
Jul
21
Jackpot Joy win for Campbell Lace Beta
Posted in: UncategorizedLONDON – Online gaming company Jackpot Joy has appointed start-up agency Campbell Lace Beta to handle its advertising account, following a pitch against Publicis London.
Jul
21
Sainsbury’s to air second ‘Try Team’ ad
Posted in: UncategorizedLONDON – Sainsbury’s is rolling out its latest TV ad to support its ‘Feed your Family for a Fiver’ campaign.
Jul
21
Delta Touch Faucet Not Such A Great Idea
Posted in: Uncategorized
Hmm. So a Delta faucet that can be turned on by tapping the spout so you don’t get your dirty hands all over it? Brilliant, right?
Jul
21
Soccer Ball Causes Plane Crash in Israel
Posted in: Uncategorized
OK so the fake plane crash thing has been done before.
Jul
21
COI calls creative pitch for underage drinking account
Posted in: UncategorizedLONDON – The Department for Children, Schools and Families has called a pitch to find a creative agency to develop a campaign promoting its Youth Alcohol Action Plan.
Jul
21
Even a Child Can Understand the Value of Integrated Marketing
Posted in: Uncategorized
I was recently the target of a sophisticated, fully integrated one-to-one marketing campaign that lasted over five months and resulted in a successful sale.
Jul
21
Google not responsible for defamatory comments, rules High Court
Posted in: UncategorizedLONDON – Online publishers, and not search engines such as Google who aggregate their content, are responsible for defamatory comments made on the web, according to a landmark ruling in the High Court last week.
Jul
21
Blog network Shiny Media goes into administration
Posted in: UncategorizedLONDON – The UK blog network Shiny Media has gone into administration, according to reports.
Jul
21
September Ad-Page Tallies Plunge
Posted in: Uncategorized
NEW YORK (AdAge.com) — Is September now the cruelest month? It may very well be for fashion and beauty titles this year. The final tallies for those crucial issues are emerging — and for almost every one of the titles, results are terrible.
Jul
21
Grocery sector posts growth
Posted in: UncategorizedLONDON – TNS Worldpanel figures published today show that the grocery market has performed well during the recession, with a year-on year growth of 5.9%. Although growth has slowed slightly compared with the previous 12 weeks.
Jul
21
Yoosk hosts online Q and A between public and MPs
Posted in: UncategorizedLONDON – Members of Parliament will be taking online questions today from the public for the first time through a new web service funded by the Ministry of Justic and 4iP, Channel 4’s innovation investment arm.
Jul
21
Ex-Bauer insight head launches Girlsinfootball.com
Posted in: UncategorizedLONDON – A new community website for women who play football has been launched this week by former Bauer head of insight Polly Courtney.
Jul
21
The Print Guy Who’s Going 45% Digital
Posted in: Uncategorized
Here's something that I find rather fascinating in the summer of 2009: Magazines that actually continue to exist. I've been watching Complex, the music-inflected men's lifestyle magazine, with a certain fascination since its launch in 2002. Why does Complex still exist, even as the original urban-glossy brand Vibe has bit the dust, along with other music-focused titles, like Blender? For this latest installment of Dumenco's Media People, I spoke with Complex Media Publisher-CEO Rich Antoniello to find out the title's strategy.
Jul
21
Government spend on traditional DM up by a third and still eclipses digital – but online is catching up fast
Posted in: UncategorizedLONDON – The Government’s spend on direct marketing grew by a third in the past 12 months, rising from £33.5m in 2007/08 to £45.6m in 2008/09.
Jul
21
It’s Ice Cream and Cake Time, Y’all
Posted in: Uncategorized
A treat this delicious deserves an ad this good.
Jul
21
Yell.com partners with VideoJug for DIY depository
Posted in: UncategorizedLONDON – Yell.com, the online business directory, has added thousands of DIY videos in a partnership with production house VideoJug, to offer help for everything from buying a used car to pursuits in amateur plumbing.
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