Jul
23
IN&M sells its 18% share in Cashcade
Posted in: UncategorizedLONDON – Independent News & Media, owner of the Independent newspaper, has sold off its 18.07% stake in bingo operator Cashcade for €15.3m as it looks to cut debts.
Jul
23
EMI overhauls marketing team for digital push
Posted in: UncategorizedLONDON – EMI Music has promoted Dan Duncombe to vice president digital marketing for EMI Music in the UK & Ireland as part of a restructure of its marketing teams.
Jul
23
National Lottery launches viral video competition
Posted in: UncategorizedLONDON – The National Lottery is asking the public to create viral ads to explain what lottery funding means to them and has started the ball rolling with its own “How not to make a viral” video.
Jul
23
Daily Mail group hit by 19% fall in consumer revenues
Posted in: UncategorizedLONDON – Daily Mail owner DMGT has suffered a 19% fall in revenues at its consumer media operations, according to its quarterly trading update, as advertising fell 33% overall and 6% online.
Jul
23
Carex launches hygiene campaign after profiting from swine flu outbreak
Posted in: UncategorizedLONDON – PZ Cussons handwash brand Carex is launching a ‘Healthy Habits’ campaign this autumn to promote hand washing as a way to prevent the spread of illness.
Jul
23
Wealthy consumers turn to coupons and promotions during recession
Posted in: UncategorizedLONDON – Increasing numbers of wealthy shoppers are stocking up on products on promotion as the recession takes its grip.
Jul
23
Amazon buys online shoe retailer Zappos for $928m
Posted in: UncategorizedLONDON – Amazon will pay $928m for the online shoe retailer Zappos, a US-based firm with fiercely loyal customers — tipped as being the next worthy rival to Amazon, the world’s largest online retailer.
Jul
23
Europe hardest hit as Publicis’ profits drop 13%
Posted in: UncategorizedLONDON – Publicis Groupe’s profits for the first half of 2009 have fallen 13.6% to €172m (£148m) though revenues were almost unchanged.
Jul
23
Fiat ties with Spotify for digital campaign
Posted in: UncategorizedLONDON – Fiat is launching a youth-orientated digital campaign for its 500C model, aimed at users of fashion and music websites.
Jul
23
National Schools Partnership hooks up with Chiltern Railways
Posted in: UncategorizedLONDON – National Schools Partnership, the partnership agency, has developed a new campaign called Learning Along the Line for Chiltern Railways.
Jul
23
Kelkoo signs ad deal with Google
Posted in: UncategorizedLONDON – Kelkoo, the European price comparison site, has signed an international advertising deal with Google.
Jul
23
Rolling Stone: Can you kill a word
Posted in: Uncategorized
The exclusive interview/book by Jann S. Wenner, on request with the July issue of Rolling Stone.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe
Copywriter: Lorenzo Crespi
Jul
23
Lauren Laverne falls flat on face in Drinkaware campaign
Posted in: UncategorizedLONDON – Alcohol awareness charity Drinkaware has signed up radio DJ and TV presenter Lauren Laverne to star in an irreverent online video warning festival goers of the pitfalls of alcohol abuse.
Jul
23
Tarzan, the Leopard Men and the Musée du Quai Branly in Paris
Posted in: Uncategorized
Ever since its opening in 2007, the museum had to face accusations of reinforcing colonial stereotypes. An exhibition about the famous Ape-Man, created by an author who had never set foot in Africa, was unlikely to tame detractors. But the curators are smart. Their perspective is to help visitors understand how Westerners’ misconceptions of Africa, its noble savages, untamed jungles and scantily clad women, came about. All i cared about was a couple of statues representing Leopard Men continue
Jul
23
Barclays calls pitch for European brief
Posted in: UncategorizedLONDON – Barclays is talking to a number of London agencies about an advertising brief across its Western European markets.
Jul
23
Carlsberg reviews global ad account
Posted in: UncategorizedLONDON – Carlsberg has called a review of its global advertising account. The brewer has approached networks to pitch for the business.
Jul
23
Jim Kelly to lead Dentsu assault on Europe
Posted in: UncategorizedLONDON – Jim Kelly, a founder of Rainey Kelly Campbell Roalfe/Y&R, has been hired to lead Dentsu Europe in the newly created post of regional director.
Jul
23
Metropolitan Police turns to YouTube to combat knife crime
Posted in: UncategorizedLONDON – To tackle the rising number of stabbings in the UK, the Metropolitan Police has created a YouTube-based interactive campaign that aims to show young people the consequences of knife crime.
Jul
23
Agencies line up for 888.com pitch
Posted in: UncategorizedLONDON – 888.com has called a pitch to find an agency to handle its £3 million advertising account just five months after hiring Grey London.
Jul
23
Ivan Raszl, Founder of Ads of the World (INTERVIEW)
Posted in: Uncategorized
(TrendHunter.com) As the Founder and Editor of Ads of the World, Ivan Raszl knows the importance of spotting trends. The Ads of the World archive and community features advertisements from around the world, and Ivan Raszl…
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