Hasta La Creative!

LONDON – Setanta has bolstered its international offer, picking up the lucrative live Saturday afternoon rights to air 33 English Premier League games per season in the Irish Republic.

LONDON – Condé Nast’s upmarket men’s magazine GQ is to launch an ad-funded online music-streaming service on its website in partnership with We7.

LONDON – Doritos much-buzzed iD3 campaign, which invites users to guess the flavour of its mystery bag, has rolled out its advergame, which uses Facebook Connect to integrate users’ profiles directly into the game.

LONDON – Royal Mail is to reduce the price of Mailsort 3 – the primary tariff used by direct mailers – by three per cent, in a move likely to anger competitors TNT Post, UK Mail and DHL.

If you spend much time watching TV, you’ve probably heard of Justin Case. Who is he, you ask? Aside from being the handsome, floppy-haired spokesman for Safe Auto Insurance, here’s what we know about him:

• On his desk, you’ll find a gumball machine, coffee mug, photo with friends, and a reminder of a 4:30 meeting
• He’s a Prius owner
• The ladies think he’s sexy
• He makes public appearances
• He gives away roadside assistance kits
• He has his own fan page on Facebook
• You can even call him at 1-800-SAFE-AUTO x84555

Justin Case, the eponymous spokesman created by Columbus-based agency Paul Werth Associates, is also known as Chicago-based actor Tim McCarthy. The character, loosely based on Jim from “The Office” and featured in TV commercials, print, and multimedia, is known to Safe Auto consumers. In fact, three out of four consumers surveyed think he’s a real Safe Auto employee. According to Justin’s Facebook fan page, some consumers believe they’ve spoken to Justin on the phone before.

So what’s next for Justin Case? Apparently, a love interest. Sources at Paul Werth say to look for Katie to make an appearance in a future campaign. Sounds like a match made in auto insurance heaven.

Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.

LONDON – Volkswagen has teamed up with Tribal DDB London to launch a hybrid social media campaign to drive digital buzz for VW’s new Tiguan model, using a combination of Twitter, YouTube, Facebook and Flickr.

NEW YORK (AdAge.com) — Time spent with the internet, as it turns out, doesn't grow indefinitely, forever. While there are myriad reasons why people's time spent with internet media stayed flat over the past year, the trend has implications for media companies and marketers. Ad Age interviewed Forrester Analyst Jackie Rousseau-Anderson via e-mail to understand more about why we're seeing the stagnation and its implications for media.

Nice viral video to promote the Cinema during the low season of Summer. Advertiser: Summer of Cinema 2009

LONDON – The BBC has struck a major deal with four leading newspapers to share some of its online video news for the first time.

LONDON – Haygarth has launched Fire Marketing a new experiential marketing division.