Parenting site Bounty.com relaunches as organiser for new mums
Posted in: UncategorizedLONDON – Bounty Parenting Club has relaunched its website, Bounty.com, in a bid to become the number one parenting site on the web.
Spotify hooks up with Absolute Radio and ShortList
Posted in: UncategorizedLONDON – Spotify has got together with Absolute Radio and ShortList magazine in a Vizeum-planned campaign for 20th Century Fox film ‘(500) Days of Summer’.
White House protests at direct response poster campaign that invokes Obama daughters
Posted in: UncategorizedLONDON – A direct response poster campaign for a US lobbying body has drawn the ire of the White House for mentioning President Obama’s daughters.
Is ‘The Big Idea’ Such a Good Idea for Social Marketing?
Posted in: Uncategorized
NEW YORK (AdAge.com) — The "Big Idea" has long been the traditional core of ad campaign's organization but does it really work that well in the new age of social marketing? That was the issue raised at the recent 4A's strategic planning session by Mark Earls. The author and marketing guru discussed new insights about the behavior of human communities and warned marketers and their agencies not to assume that a single creative concept will work effectively across a wildly diverse and unpredictably fluid social environment.
Spotify to launch its first cross-media promotion
Posted in: UncategorizedLONDON – Online music service Spotify is to debut its first cross-media campaign, in conjunction with Absolute Radio, ShortList magazine and 20th Century Fox, to promote the cinema release of romantic comedy (500) Days of Summer.
Google Caffeine: five things you need to know
Posted in: UncategorizedLONDON – The beta launch of Google’s new search engine, dubbed Caffeine, will have massive ramifications for the search marketing industry. Revolution’s search expert Paul Doleman, chief executive of iCrossing UK, tells you what you need to know.
Novartis Calcium-Sandoz: Bone flyover
Posted in: UncategorizedAdvertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva
Dentiste: Forever Love
Posted in: UncategorizedAdvertising Agency: JEH United, Bangkok, Thailand
Executive Creative Director: Jureeporn Thaidamrong
Creative Director: Jureeporn Thaidamrong
Art Director: Komsan Wattanavanitchakorn
Copywriter: Jureeporn Thaidamrong, Suwit Ekudompong
Production Company: Phenomena, Bangkok
Director: Thanonchai Sornsrivichai
WWF: Man, Woman
Posted in: Uncategorized“Our survival depends on theirs. To help, log on to wwf.org”
Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Director: Richa Sharma
Art Director: Puran Choudhary
Copywriter: Hari Om Prakash
Illustrator: Puran Choudhary
Former B&Q marketer Kenrick joins Fallon as business director
Posted in: UncategorizedFallon has appointed Jo Kenrick, the former marketing and customer proposition director at B&Q, to take on the role of business director on its Asda account.
Former B&Q marketeer Kenrick joins Fallon as business director
Posted in: UncategorizedFallon has appointed Jo Kenrick, the former marketing and customer proposition director at B&Q, to take on the role of business director on its Asda account.
MediaCom scoops Northern Foods’ £5 million media
Posted in: UncategorizedLONDON – Northern Foods has awarded its £5 million media planning and buying business to WPP-owned MediaCom after a pitch.
Vodafone continues talks over £800 million global media task
Posted in: UncategorizedLONDON – Vodafone has denied reports that it is set to appoint the dedicated WPP unit Team Vodafone to handle its £800 million media business across some 20 markets.
Long-form video for YouTube UK
Posted in: UncategorizedLONDON – YouTube is to launch long-form video content on its UK site for the first time later this summer. It is understood to be in talks with ITV about carrying Coronation Street.
Bloody violent shark attack in video
Posted in: UncategorizedThis viral video is against the cruelty of shark finning Advertiser: Sea Shepherd Conservation Socitety
Holograms you can touch: the coolest invention ever?
Posted in: UncategorizedLONDON – Brain boxes at the University of Tokyo have developed a system that allows consumers to ‘touch’ holographic objects that appear in front of them, potentially opening up a whole new world for advertisers.
Google overhauls its search engine in battle with Microsoft
Posted in: UncategorizedLONDON – Google is relaunching its search engine with a new version that the technology giant says will make searching faster and more accurate then ever.
MediaCom retains £9m Hillarys Blinds account
Posted in: UncategorizedLONDON – MediaCom has retained the estimated £9m media planning and buying account for Hillarys Blinds, the made-to-measure blind specialist.