I'm not suggesting that you turn your site into a bunch of games, but I am suggesting you apply the mechanics that have helped games attract and keep audiences interested.
NEW YORK (AdAge.com) — In a major generational change at Univision Communications, long-serving President-Chief Operating Officer Ray Rodriguez, 58, will retire at the end of this year, and Cesar Conde, 35, will take over Oct. 1 as president of Univision Networks, the TV division that accounts for about 80% of the Spanish-language media giant's revenues.
(TrendHunter.com) Famed British photographer Rankin brings a wickedly exciting sense of voyeurism into lingerie photo shoots with this creative set.
The sensual images are creatively taken in a way that gives the viewer…
NEW YORK (AdAge.com) — In the latest and clearest sign that TV audiences have begun to turn to other venues to enjoy their favorite programs, a large group of advertisers, media conglomerates and ad-buying firms have joined together to create a system to measure viewers across TV, the web and mobile screens. In doing so, the group could end up competing with what is currently the main purveyor of TV-audience data, Nielsen.
(TrendHunter.com) The Wave bike concept is perfect for weekend surfers. The bicycle has a little console that actually carries a full-sized surf board so the user can continue to steer with two hands.
While most surfers…
An Online Publishers Association study touts its members' premium content sites as the most effective ad environments. But that depends on the client's goals.
LONDON – Clear Channel Outdoor UK is offering advertisers and agencies a variety of opportunities to book outdoor advertising linked to the new football season.
OK so first there were the Cutwater-created videos for Ray-Ban which had a guy impossibly catching sunglasses on his face.
No Days Off est un collectif de designer installé à Londres dont les activités sont variées. Du print au web, le studio a travaillé aussi bien pour des labels indépendants que pour des institutions culturelles avec toujours un point commun : répondre au mieux à la demande du client.
LONDON – Betfair has teamed up with football club Manchester United to become its official betting partner.
LONDON – Titan is pulling out of roadside advertising with its large-format billboard space being acquired by Primesight.
(TrendHunter.com) This ‘Field Trip’ editorial for Details was shot by Cass Bird and styled by Paul Stura, and it represents the antithesis of the avant-garde, outrageous and futuristic editorials we’ve seen lately. Instead,…
Really not all that great unless you think picking up a girl with a simple tip of a beer can, a mumbling idiot and a generous bartender are your form of entertainment, here are three new commercials from Foster’s which bring back the brand’s “How to Speak Australian” tagline.
LONDON – Titan Outdoor has concluded the sale of its roadside estate to rival outdoor company Primesight.
LONDON – Trinity Mirror’s Daily Record has launched a new supplement aimed at men, supported by a TV ad campaign, as it looks to ramp up circulation.
NEW YORK – A US company called Journalism Online has signed up hundreds of as yet unidentified newspapers and online news outlets to use its e-commerce system for charging readers to access online content, which it is intending to launch this autumn.
We know we’re (actually it’s just me) spelling challenged here at Adrants but our typos are usually pretty boring.
LONDON – Retailer Foot Locker is launching a pan-European campaign promoting the Nike Air Max 90 shoe, featuring sports stars Theo Walcott of Arsenal FC, Bojan Krkic of FC Barcelona, Mario Balotelli of Inter Milan, and French hurdler Ladji Doucoure.
LONDON – Freelance designer Mike Kammerling has created a pink logo for Katie Price’s new TV production company Pricey Media.
The Paw Project has unveiled a new billboard designed to draw attention to the consequences of declawing cats. The billboard, at Sunset and San Vicente boulevards in West Hollywood, Calif., depicts a human hand with its fingers severed at the last joint — an anatomically correct representation of the declaw surgery performed on cats. The effort was created pro bono by McCann Erickson, Los Angeles, and is running on space donated by Regency Outdoor Advertising.
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