LONDON – Footie fans rejoice, up-to-date scores and highlights are available on the iPhone from the Sky Sports Football Score Centre app, which has been launched in time for the new season.
LONDON – Samsung has opened its widget store to third party developers to encourage greater uptake of the ‘mini-apps’, which have less functionality than other mobile apps.
LONDON – One in three teenagers use a deodorant instead of showering every day according to new research from Mintel.
NEW YORK (AdAge.com) — Lori Senecal is departing her post as president of McCann-Erickson, New York, to take over as president, CEO and partner at Kirshenbaum Bond & Partners. As part of the move, the MDC Partners-owned shop will, after 22 years, be rebranded to Kirshenbaum Bond Senecal & Partners.
LONDON – OneNewsPage.com, an international news portal, is offering a tailored, syndicated news widget for bloggers and webmasters to include on their websites.
LONDON – MySpace is reportedly in the final stages of agreeing a deal to acquire social music recommendation service iLike for $20m (£12m).
LONDON – Absolute Radio is planning to launch a digital radio station to broadcast live music events each evening after 7pm.
After seeding hundreds of viral videos, here's what Feed Co. President Josh Warner believes works, both creatively and tactically.
NEW YORK (AdAge.com) — Among the conundrums left by the newspaper die-off: What is the new model for local news and information, once the sole province of community newspapers? MSNBC.com snapped up one of the more promising efforts, EveryBlock.com.
Un superbe travail autour de l’expression du personnage principal, pour cette publicité de la marque Knorr Sidekicks. L’histoire d’une salière qui n’a plus sa place. Des effets visuels réalisés par le studio Axyz. Le tout dirigé par David Hicks de Sons and Daughters et l’agence DDB Canada.
Music : Michael Bolton – How am I Supposed to Live Without You
LONDON – Channel 4, independent producer Boomerang Plus and event organiser Sports Vision have formed a joint venture, Big Freeze, to produce the UK’s biggest winter sports and music festival, Freesports on 4 Freeze.
LONDON – The American city of Pittsburgh has welcomed an iPhone app that gives residents’ a direct link to the city complaints department, by allowing users to send geo-tagged pictures of potholes, graffiti or other civic maintenance needs.
LONDON – The shortlist for the Radio Advertising Awards has been announced, with WPP’s MediaCom and creative agency Abbott Mead Vickers BBDO each receiving five nominations.
Em cada época, um tipo de alimento ou substância é considerada culpada de todos os males. O sal é um dos que já foi banido de nossas mesas, bem, pelo menos em quantidade não indicada.
Criado pela DDB do Canadá, “Salty” da Knorr mostra a triste vida de uma saleiro após ser abandonado por uma família. A produção é da Sons and Daughters, com efeitos da AXYZ.
É divertido, mas mais uma vez é um daqueles filmes em que a locução no final põe tudo a perder. O cliente subestima as pessoas, e precisa explicar o próprio comercial: “Viu gente, era um saleiro, porque nossos produtos tem menos sódio. Entenderam? Hein, hein?”
Post originalmente publicado no Brainstorm #9
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LONDON – How McCann Erickson extended the appeal of Xbox game Halo beyond a loyal hardcore fan base in order to make Halo 3 the biggest entertainment launch of all time
LONDON – The mutual insurance sector has become the latest industry to attempt the tricky feat of a generic marketing campaign.
LONDON – Anheuser-Busch InBev has moved the global advertising account for its Beck’s beer brand into Publicis.
NEW YORK (AdAge.com) — Despite their large numbers and executive positions throughout other parts of the business, females still lag behind in ad agency creative departments. Why? That was a hot issue for the 24 women honored at this year's Advertising Age Women to Watch luncheon. The most memorable answer was given by Tiffany Kosel, who is a creative director and VP at Crispin Porter & Bogusky.
LONDON – Microsoft has signed a deal with US newspaper publisher Advance Publications, owner of Conde Nast, which will allow advertisers in the Advance Internet network to sell ads across its online properties, including Bing search results.
NEW YORK – As others invest in hyperlocal websites The Washington Post is closing its Loudoun Extra after two years claiming the model was not sustainable.
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